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Salem County NJ Website Design: Evaluation of the Best and Worst

Salem County NJ Website Design

Salem County NJ Website Design: Evaluation of the Best and Worst

For almost a year now, DotCom Global Media has been publishing weekly reports on Salem County NJ website design, based on comprehensive evaluations intended to uncover the best and worst local websites in the business world. Over 350 business websites were selected for this NJ Website Design study, which included a full analysis and report of each website. Grades were assigned in the areas of design, features, content, and authority.

This article provides an in-depth analysis of the websites for businesses, organizations, and associations located in Salem County NJ. This article is intended to be a resource for business owners and website design companies looking to create a new website, or redesign a current Salem County NJ website design.

This article provides an in-depth analysis of the websites for businesses, organizations, and associations located in Salem County NJ. This article is intended to be a resource for business owners and website design companies looking to create a new website, or redesign a current Salem County NJ website design.

In this article we have included the following information:

  1. Brief Overview of the County from a business perspective, and the need for an excellent Salem County NJ website design.
  2. Best Website Design examples in Salem CountyNew Jersey
  3. High Potential Examples of Salem County NJ Website Design that would do very well with some strategic design/development changes
  4. Worst Website Design examples in Salem County New Jersey
  5. Simple Directory of Web Designers in Salem County New Jersey, or web design companies known for their Salem County NJ website design work.

Local Towns Evaluated for Salem County NJ Website Design:

This study is ongoing, and new towns are evaluated by DotCom Global Media each week. There are sixteen different towns in Salem County NJ and to date, we have combed through the business websites in two of these towns. Here are the towns that were evaluated for Salem County NJ Website Design, so far.

Alloway

Carneys Point

Pennsville

Pilesgrove

City of Salem

Opportunity/Need for Salem County NJ Website Design

Analyzing the current business environment and growth opportunities in Salem County New Jersey

Salem County NJ is located on the western side of New Jersey, along the marsh and water of the Delaware border. The county is mostly residential but there are also industrial businesses, trucking and transportation companies, and of course some shops and restaurants. The median household income in Salem County, NJ was $61,831 in 2015, which represents a 1.75% growth from the previous year. Additionally, there were 29,226 residents in Salem County, NJ with jobs in 2015, which is a 0.87% growth from the previous year. There are sixteen towns and municipalities in Salem County and many residents attend Salem Community College. The most common jobs in this area are administrative in nature such as secretaries and assistants. Other common jobs are school teachers, truck drivers, janitors and custodial, and jobs in agriculture.

Anyone looking to start or scale a business in Salem County NJ should pay careful attention to the websites in this area and make sure not to repeat their mistakes. Your online presence is the ticket to getting new customers. There are far too many mediocre and poor websites for businesses in Salem County, and we hope that this evaluation helps current and future business owners in this area to do a better job online.

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To see how your company’s website rates (in 10 key Google Analytics)

Best Examples of Salem County NJ Website Design

In addition to the most obvious features, there are many little things that make a website design great and effective. Top marks go to beautiful websites that have useful information AND are doing the types of things that make them attractive to Google, while also providing a positive user experience. Through our search, we came across  some good and bad local examples of Salem County New Jersey websites. Here’s what we found:

1. McLane Company, Carneys Point NJ – https://www.mclaneco.com

Numerical Score: 78/100 

Design Grade……… C

Features Grade…….C

Content Grade…….. B

Authority Grade…… F

This website design is leaps and bounds better than any other website we’ve seen for this specific type of business. The company is a food service supply chain and transport company- not so interesting to the everyday Internet user. Still, the website designer managed to create an organized, eye catching website that looks professional and has crystal clear messaging. The imagery is visually pleasing on a whole, which is commendable, and the content side of the site is very strong. This website is set up to provide a great user experience with detailed information and useful features, and it’s easy to find what you’re looking for thanks to the smart layout and clarity. It’s a common mistake to cram a ton of menu options into the navigation bar, but this website has a few different menus to make it easy on the eyes. The use of icons makes the site feel modern and interesting. Perhaps the most impressive on the content side is the news category where updates are posted often and sorted into categories. There is also a jobs section that allows you to search the map for a location near you and browse the job listings to see what positions they’re looking to fill. There is a login screen, so it’s clear that you can set up an account to access other parts of this website. It’s a mobile-friendly website and the calls to action are clear. If anything, the website could use more photos of people in the space instead of just showing warehouse interiors and stock photography. The authority and SEO on this website needs the most work, but that’s not obvious to the everyday visitor. It will, however, impact the traffic and leads that convert through this website.

2. Praxair Chemical Plant, Carneys Point NJ – http://www.praxair.com/

Numerical Score: 75/100 

Design Grade……… C

Features Grade……. C

Content Grade…….. D

Authority Grade…… F

This website is very well done, especially considering the type of business. There are many industrial companies in Salem County NJ and it cant be challenging to create an interest and compelling website for a company like this. Great job here though, using great imagery and creative written content. One line specifically caught our attention: “We are steeling the lead.” That’s an amusing pun to use as a header to explaining the company’s advances in metal production. This website is easy to navigate and there are two different menus and more links in the footer, instead of cramming everything onto one line. Some of the messaging is unclear and they could better prioritize the order of the sections on the homepage. Certain sections are hard to process because there are too many elements pulling the visitor in different directions. There should be a clear journey through the website, according to what the visitor is looking for. This could be tightened up to make the user experience better. The news page has long form posts to update and educate people, but the posts are not formatted or written to be SEO-friendly. So they’re doing a lot of work with minimum return on investment. All in all, this is one of the best website in Salem County but there are some clear opportunities for improvement from a user experience and a search engine ranking and authority standpoint.

3. Laura’s Glen Apartments, Pennsville NJ – http://www.laurasglen.com/

Numerical Score: 70/100 

Design Grade……… D

Features Grade……. B

Content Grade…….. C

Authority Grade…… F

This website nearly missed the list for best websites in Salem County. The grades were nearly tied with a couple of others, but this one pulled slightly ahead for its overall design. The photos and fonts and colors work beautifully with the branding. The written content is on the light end but what they do have is well done. Things get very crowded in the lower half of the homepage and they should seriously consider using what the industry calls more “white space” to make things stand out better. It’s possible that this site was built on a template with a limited number of pages available but the result is way too much crowding. From a useful features standpoint, the Floor plans page is the most valuable. Unfortunately, there aren’t any photos of the actual apartments or spaces. The photos seem to all be all stock images or graphic illustrations. There is an application link but the application is printable. It would be much better and more convenient to digitize this and collect the information through the website. There is a way to pay the rent and request maintenance online, but it’s an off-site feature. This should be easy enough to develop on the business’ website and it would be much better to have everything in one place. Lots of room for improvement, but this website isn’t a bad start.

High Potential Examples of Salem County NJ Website Design

There are a lot of websites that kind of fall in the middle. They’re not good, but they could be worse. Most of these “high potential” website design examples are placed in this category because they scored low on our evaluation, but the businesses themselves are so great that we see a huge opportunity for success. Here are the local websites we found that don’t stand on their own yet, but could be absolutely killer if they made the right moves.

4. Camp Edge, Alloway NJ – https://campedge.org/

Salem County NJ Website Design Grade C

5. New Life Worship Center, Pennsville NJ – http://www.newlifepennsville.com/

Salem County NJ Website Design Grade C

6. The J Boys, Carney’s Point NJ – https://www.thejboys.com/

Salem County NJ Website Design Grade C

7. Zane Western Apparel, Pilesgrove NJ – http://www.zanewestern.com/

Salem County NJ Website Design Grade D

8. Cowtown Farmer’s Market, Pilesgrove NJ – http://www.cowtownfarmersmarket.com/

Salem County NJ Website Design Grade D

9. Southgate Health Care Center, Carneys Point NJ – http://www.southgatehc.com/

Salem County NJ Website Design Grade D

10. Auburn Road Vineyard and Winery, Pilesgrove NJ – http://www.auburnroadvineyards.com/

Salem County NJ Website Design Grade D

11. Cowtown Cowboy Outfitters, Pilesgrove NJ – http://cowtowncowboy.com/

Salem County NJ Website Design Grade D

12. Deepwater Diner, Carneys Point NJ – http://deepwaterdiner.com/

Salem County NJ Website Design Grade D

Worst Examples of Salem County NJ Website Design

Choosing the worst websites in a town like this is painful. As a web designer in the Salem County NJ area, I’ve seen these types of mistakes over and over that are wreaking havoc on these businesses and killing their SERP ranking. Some of these websites are so terrible that I’m assuming they came free and ready-made with a domain purchase. The mistakes are numerous and easy to avoid if you’re a web designer who know’s what you’re doing.

13. Deep Water Truck Center, Carneys Point NJ – http://mytrucktire.net  

Salem County NJ Website Design Grade F

14. Shags Crabs, Pennsville NJ – http://shagscrabs.com/

Salem County NJ Website Design Grade F

15. Salem Boat Exchange, Pennsville NJ – http://www.salemboatexchange.com/

Salem County NJ Website Design Grade F

16. The Riverview Inn, Pennsville NJ – https://riverviewinn.net

Salem County NJ Website Design Grade F

17. Salem Boating Club, Pennsville NJ – http://salemboatingclub.org/

Salem County NJ Website Design Grade F

18. Sakima Country Club, Carneys Point NJ – https://sakimacc.com/contact/

Salem County NJ Website Design Grade F

19. Bahadir USA, Carney’s Point NJ – http://bahadirusa.com/

Salem County NJ Website Design Grade F

20. Old Oak Horse Farm, Carney’s Point NJ – http://oldoakhorsefarm.com/

Salem County NJ Website Design Grade F

Get a FREE DIGITAL HEALTH REPORT

To see how your company’s website rates (in 10 key Google Analytics)

Directory of local Web Designers serving Salem County NJ

Below is a profile of each website designer in Salem County New Jersey (physical address is listed as Salem County) or web company who is known for their Salem County NJ website design work.

Website Designers in Salem County New Jersey

DotCom Global Media

http://www.dotcomglobalmedia.com/

DotCom has roughly 20 full-time employees and is a full-service website design and internet marketing agency.  They have been in business since 1995.  DotCom works with dozens of clients in Somers Point and the surrounding area.  Of particular note is their national and international client list working with companies like Nike, Disney, and the New York Yankees just to name a few.  They have won numerous awards and have a stellar reputation.  In October 2016, the founder was honored to be selected to speak at the #1 rated small business conference in the U.S. (Forbes and Inc. Magazine).  This is clearly the top website design company in the entire region.

Evolve Studios

www.evolvestudios.com/

Evolve appears to be a small collection of independent contractors and service providers.  It appears they’ve been in business for over 10 years and they serve mostly local clients.  Their work is solid.

JSE Design Studio

http://www.new-jersey-webdesign.net/

JSE has been creating poor to mediocre websites for a painfully long time.  Frankly, we are surprised they still make websites.  They are mostly known for their Point-Of-Sale systems and other types of technical support -which we understand is much better than their website design.

Townsquare Media

http://www.townsquaremedia.com

Townsquare Media is well positioned thanks to their affiliation with the local radio industry. While the name is familiar with businesses in South Jersey, Townsquare Media is more infamous than famous. Their website designs are stock layouts and the SEO and digital marketing services they offer seem to lack a customized strategic approach. We have only heard bad things about this web design/marketing company. You could get the same quality for much less money with those starter packages that come cheap with a domain name purchase.

While there is no shortage of business activity in Salem County NJ, companies actively operating in this town are lacking in the area of effective web presence. This is a missed opportunity both for businesses and for potential customers. Most Salem County NJ websites are poorly designed, and worse- they’re virtually impossible to find through online search.

To up your chances for success, get your Salem County NJ website design set up the right way on the right platform, with an approach that draws targeted traffic. A beautiful website that’s supported with smart tools and a digital marketing strategy will drastically help your local NJ-based business to thrive.

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