DotCom Global Media Website Design Blog

Ocean County NJ Website Design: Evaluation of the Best and Worst

Ocean County NJ Website Design: Evaluation of the Best and Worst

For almost a year now, DotCom Global Media has been gathering info and reporting on Ocean County NJ website design, based on comprehensive evaluations intended to uncover the best and worst local websites in the business world. Over 350 business websites were selected for this NJ Website Design study, which included a full analysis and report of each website. Grades were assigned in the areas of design, features, content, and authority.

This article provides an in-depth analysis of the websites for businesses, organizations, and associations located in Ocean County NJ. This article is intended to be a resource for business owners and website design companies looking to create a new website, or redesign a current Ocean County NJ website design.

In this article we have included the following information:

  1. Brief Overview of the County from a business perspective, and the need for an excellent Ocean County NJ website design.
  2. Best Website Design examples in Ocean County New Jersey
  3. High Potential Examples of Ocean NJ Website Design that would do very well with some strategic design/development changes
  4. Worst Website Design examples in Ocean County New Jersey
  5. Simple Directory of Web Designers in Ocean County New Jersey, or web design companies known for their Ocean County NJ website design work.

Local Towns Evaluated for Ocean County NJ Website Design:

This study is ongoing, and new towns are evaluated by DotCom Global Media each week. There are thirty-four different towns in Ocean County NJ including the six boroughs on Long Beach Island. So far, we have combed through the business websites in five of these towns. 

Here are the towns that were evaluated for Ocean County NJ Website Design, as of the publishing date:

Brick NJ

Long Beach Island NJ

Seaside Heights NJ

Toms River NJ

Tuckerton NJ

Opportunity/Need for Ocean County NJ Website Design

Analyzing the current business environment and growth opportunities in Ocean County New Jersey

Ocean County NJ is a district full of beach towns, impressive marinas, great restaurants, and safe residential areas. Many of the towns in Ocean County are inhabited by year-round residents who are actively into boating and family-friendly entertainment. Besides the amusement parks and family recreational opportunities throughout Long Beach Island, there are also plenty of places to party and ride motorcycles with your friends- especially in Tuckerton and Seaside Heights- the latter of which gained national fame over a decade ago through the hit reality TV series The Jersey Shore. Ocean County is a great place to raise a family especially in the laid back residential town of Brick- recently named the safest town to visit in the country.

The business scene throughout Ocean County is ripe with opportunities and current success stories. Some incredible restaurants and beautiful beachfront hotels are scattered all throughout the county and there are many tourist attractions around the boardwalks and downtown shopping districts. Like most places at the Jersey Shore, Ocean County NJ is busier in the summer months and the off-season population drops dramatically when the towns wind down for winter. Many businesses are seasonal and they rake in enough sales from May-September to sustain them through the winter. Other local businesses are open year-round, catering to the locals on a regular basis. There’s a rich sense of community spirit in many of the towns in Ocean County NJ.

Read through this article carefully if your business is located in Ocean County NJ, or if you are planning to establish a company there. Your online presence is a huge piece of your business image and identity- Even if you’re NOT paying attention to it, your website says something about your business, good or bad.

Is your business located in a different county in South Jersey? Check out the South Jersey Website Design report that covers all eight counties in South Jersey and see the 20 highest ranked websites!


To see how your company’s website rates (in 10 key Google Analytics)

Best Examples of Ocean County NJ Website Design

In addition to the most obvious features, there are many little things that make a website design great and effective. Top marks go to beautiful websites that have useful information AND are doing the types of things that make them attractive to Google, while also providing a positive user experience. Through our search, we came across some good and bad local examples of Ocean County New Jersey websites. Here’s what we found:

1. Spray Beach Hotel, Long Beach Island – 

Numerical Score: 84/100

Design Grade……… B

Features Grade…….B

Content Grade……..B

Authority Grade…..B

Excellent photos, though we would like to see more photos with people.  The navigation is excellent (we love the attention to detail in the dropdown menus).  The design is ultra-modern and they took a lot of time on many of the inside pages including photos, icons, interesting layouts, and more.  They should consider including testimonials, ratings, and reviews on the main page.  This sort of social proof is an important factor as people make decisions about where to stay.  Their Google ranking, their domain authority, and their directory listings are all very solid.  This business is making their digital marketing a priority and based on the traffic patterns and ranking, it seems to be paying off big time!

2. Sand Dollar Restaurant, Long Beach Island –

Numerical Score: 81/100

Design Grade……… B

Features Grade…….B

Content Grade…….. C

Authority Grade……C

Sand Dollar Restaurant, Long Beach Island – best websites in Ocean County NJ

3. Windward Tavern, Brick

Numerical Score: 78/100

Design Grade……… B

Features Grade…….B

Content Grade…….. C

Authority Grade……F

The homepage is impressive and the high quality videos of steaming hot food and bubbling beer with text overlays draws you right in. The design and visual content on this website is very effective but it’s definitely too light on content. It looks like a blog was set up but there aren’t any real posts yet. This site has all of the right features including an updated calendar of events and musical performances. The menu is easy to read and there are a handful of testimonials loaded onto the page. The website scored poorly in authority because there’s not an effective marketing plan in action based on the report that we ran. Overall, this is one of the best websites on Ocean County NJ, but there is plenty of room for improvement if they want to draw more traffic and covert to leads and customers. That’s really the ultimate goal of a professional website, anyway. 🙂

4. Panini Bay, Tuckerton –

Numerical Score: 70/100

Design Grade……… B

Features Grade……. C

Content Grade…….. D

Authority Grade…… F

Here’s a restaurant with a beautiful and creative website design. The page layouts are clean and easy on the eyes and there’s no shortage of tastefully displayed high quality imagery. There is very little written content which serves the overly minimalistic web design but that seems to take a major toll on the content and authority scores. There’s nothing to speak of in terms of features, either. The main purpose this website serves is to provide the menu and there’s a third-party service for online booking. By far, the most information is on the Contact Page where the directions are provided. This waterfront restaurant has a dock so customers can pull up in a boat and walk to the restaurant. Judging from the photos, this seems like a great place for a summertime date or a private party.

High Potential Examples of Ocean County NJ Website Design

There are a lot of websites that kind of fall in the middle. They’re not good, but they could be worse. Most of these “high potential” website design examples are placed in this category because they scored low on our evaluation, but the businesses themselves are so great that we see a huge opportunity for success. Here are the local websites we found that don’t stand on their own yet, but could be absolutely killer if they made the right moves.

4. Cool Beans, Toms River – 

Ocean County NJ Website Design Grade C

5. Kline Bros. Landscaping, Long Beach Island-

Ocean County NJ Website Design Grade C

6. Tuckerton Seaport, Tuckerton –

Ocean County NJ Website Design Grade C

7. The Boardwalk of Long Beach Island –

Ocean County NJ Website Design Grade C

8.  YMCA of Ocean County, Toms River –

Ocean County NJ Website Design Grade D

9. The Crystal Point Yacht Club, Point Pleasant –

Ocean County NJ Website Design Grade C

10. Ocean Hockey Supply, Brick –

Ocean County NJ Website Design Grade D

11. River Lady Cruises, Toms River –

Ocean County NJ Website Design Grade C

12., Long Beach Island –

Ocean County NJ Website Design Grade C

13. Acme Beach and Bike, Long Beach Island – 

Ocean County NJ Website Design Grade D

14. Marine Max, Long Beach Island –

Ocean County NJ Website Design Grade D

15. Ship Bottom Shellfish, Long Beach Island –

Ocean County NJ Website Design Grade D

16. Mariner Inn, Long Beach Island –

Ocean County NJ Website Design Grade C

Worst Examples of Ocean County NJ Website Design

Choosing the worst websites in a town like this is painful. As a web designer in the Ocean County NJ area, I’ve seen these types of mistakes over and over that are wreaking havoc on these businesses and killing their SERP ranking. Some of these websites are so terrible that I’m assuming they came free and ready-made with a domain purchase. The mistakes are numerous and easy to avoid if you’re a web designer who know’s what you’re doing.

17. The Grapevine Restaurant, Long Beach Island –

Ocean County NJ Website Design Grade F

18. Bella Donna Salon & Spa, Long Beach Island –

Ocean County NJ Website Design Grade F

19. Viking Village, Long Beach Island –

Ocean County NJ Website Design Grade F

20. Insectropolis, Toms River –

Ocean County NJ Website Design Grade F

21. Jersey Shore Pirates, Brick –

Ocean County NJ Website Design Grade F

22. Baker’s Water Street Bar & Grill, Toms River –

Ocean County NJ Website Design Grade F

23. Holgate H2O Sports, Long Beach Island –

Ocean County NJ Website Design Grade F

24. Lorry’s Island End Motel, Long Beach Island –

Ocean County NJ Website Design Grade F

25. Shut Up And Eat!, Toms River –

Ocean County NJ Website Design Grade F


To see how your company’s website rates (in 10 key Google Analytics)

Web Designers serving Ocean County NJ

Below is a profile of each website designer in Ocean County New Jersey (list physical address is located in Ocean County) or web company who is known for their Ocean County NJ website design work.

Top Website Design Agency in Ocean County NJ

When it comes to high performance websites in Ocean County, most of the credit belongs to DotCom Global Media, a long established business based in Linwood, New Jersey. This local group is best known for their work in web design and digital marketing strategy and they’ve earned a reputation for being the “digital performance experts” in the tri-state area. Their success  is not limited to the region, though. DotCom Global Media serves clients across the nation, from small businesses that dominate local markets to the large, household name brands. Whatever the industry or location of your company, you can learn a lot from Sam Natello and the rest of his team at DotCom Global Media.

Free Business Resource from DotCom Global Media

Download guide to learn how to get more customers online!
  • Top 5 Mistakes Your Web Designer Is Probably Going to Make
  • 3 Things You Can Do To FOR FREE to Increase Online Visibility
  • 3 Tips About How To Make Your Website a Traffic Magnet
Website Designers in Ocean County New Jersey

DotCom Global Media

DotCom has roughly 20 full-time employees and is a full-service website design and internet marketing agency.  They have been in business since 1995.  DotCom works with dozens of clients in Somers Point and the surrounding area.  Of particular note is their national and international client list working with companies like Nike, Disney, and the New York Yankees just to name a few.  They have won numerous awards and have a stellar reputation.  In October 2016, the founder was honored to be selected to speak at the #1 rated small business conference in the U.S. (Forbes and Inc. Magazine).  This is clearly the top website design company in the entire region.

Evolve Studios

Evolve appears to be a small collection of independent contractors and service providers.  It appears they’ve been in business for over 10 years and they serve mostly local clients.  Their work is solid.

JSE Design Studio

JSE has been creating poor to mediocre websites for a painfully long time.  Frankly, we are surprised they still make websites.  They are mostly known for their Point-Of-Sale systems and other types of technical support -which we understand is much better than their website design.

Townsquare Media

Townsquare Media is well positioned thanks to their affiliation with the local radio industry. While the name is familiar with businesses in South Jersey, Townsquare Media is more infamous than famous. Their website designs are stock layouts and the SEO and digital marketing services they offer seem to lack a customized strategic approach. We have only heard bad things about this web design/marketing company. You could get the same quality for much less money with those starter packages that come cheap with a domain name purchase.

While there is no shortage of business activity in Ocean County NJ, companies actively operating in this town are lacking in the area of effective web presence. This is a missed opportunity both for businesses and for potential customers. Most Ocean County NJ websites are poorly designed, and worse- they’re virtually impossible to find through online search.

To up your chances for success, get your Ocean County NJ website design set up the right way on the right platform, with an approach that draws targeted traffic. A beautiful website that’s supported with smart tools and a digital marketing strategy will drastically help your local NJ-based business to thrive.


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