Marlton NJ Website Design: Evaluation of the Best and Worst

This article provides an in-depth analysis of the websites for businesses, organizations, and associations located in Marlton NJ. This article is intended to be a resource for business owners and website design companies looking to create a new website, or redesign a current Marlton NJ website design.

This article provides an in-depth analysis of the websites for businesses, organizations, and associations located in Marlton NJ. This article is intended to be a resource for business owners and website design companies looking to create a new website, or redesign a current Marlton NJ website design.

In this article we have included the following information:

1. Brief Overview of the Town from a business perspective, and the need for a functional and beautiful Marlton NJ website design.
2. Best Website Design examples in Marlton New Jersey
3. High Potential Examples of Marlton NJ Website Design that would do very well with some strategic design/development changes
4. Worst Website Design examples in Marlton New Jersey
5. Simple Directory of Web Designers in Marlton New Jersey, or web design companies known for their Marlton NJ website design work.

Opportunity/Need for Marlton NJ Website Design

Analyzing the current business environment and growth opportunities in Marlton New Jersey

Marlton NJ is an unincorporated town in Burlington County, which means that it’s a well-defined community but does not stand as an independent municipality. Marlton has its own unique identity despite the fact that it’s actually a part of the greater Evesham Township. The median household income for Marlton in 2015 was $68,006 an the unemployment rate, currently at 5.1%, is lower than the state average. The closest metropolitan area is Philadelphia, and there are bus routes easily connecting the two places. Most people in Marlton drive cars, however, and the town was #21 on the list of “Top 101 cities with the most people driving a car to work alone (population 5,000+). There are nearby hospitals and upscale shopping centers such as Marlton Square and The Promenade at Sagemore.

Read through this article carefully if your business is located in Marton NJ, or if you are planning to establish a company there. Your online presence is a huge piece of your business image and identity- Even if you’re NOT paying attention to it, your website says something about your business, good or bad.

Best Examples of Marlton NJ Website Design

In addition to the most obvious features, there are many little things that make a website design great and effective. Top marks go to beautiful websites that have useful information AND are doing the types of things that make them attractive to Google, while also providing a positive user experience. For more information on the scoring and grading process for the NJ Website Design Study, you can read our post explaining the DotCom Global Media approach to identifying the best and worst business websites in every town in the state of New Jersey.

Through our search, we came across  some good and bad local examples of Marlton New Jersey websites. Here’s what we found:

1. Bernie Robbins – http://www.bernierobbins.com

Numerical Score: 93/100

Design Grade………  B

Features Grade……. B

Content Grade…….. B

Authority Grade…… B

The Bernie Robbins jewelry website is very highly developed on the backend. Thousands of products are listed with detailed information and smart databases help to keep information current. The front end of the site is clean and easy to navigate. Most impressive from a content standpoint is the jewelry blog, which helped rank this website highly for a long list of industry specific keywords. This blog was updated several times a week last year but unfortunately, there hasn’t been an updated post in several months, which is likely why the SEO for this website has declined. Still, the Bernie Robbins website is performing very well online in this competitive industry, when it comes to showing up on the SERP. On-page content is in depth and informative, educating visitors on store policies and services such as financing and jewelry repair. This website has all of the basic features and a very organized menu that helps shoppers to easily browse by the designer brand or type of item they’re shopping for. All in all, this website is the best one of all of the businesses we reviewed for Marlton NJ website design. It’s a great model for any jewelry website to follow!

2. Ivy Rehab – https://www.ivyrehab.com

Numerical Score: 87/100

Design Grade……… B

Features Grade……. C

Content Grade…….. B

Authority Grade…… C

This is a great website. Right off the bat, you know what this business is and the call to action is clearly defined. The sliding gallery of hero images doesn’t add much value, but there is a short video that’s great quality and adds interest. The amount of informative written content on this website really helped the score for best Marlton NJ Website Design.   There is a page for every area of the body that could be troubling a prospective patient, and there is so much to be learned about the types of injuries and conditions and treatments available through physical therapy. There is a updated blog on this website that’s full of solid posts, but the format needs some work if they’re planning to rank for keywords this way. Over 8 programs are listed in the drop-down menu and there is a dedicated page for each one explaining what you can expect. The obligatory social media icons and presence of social proof are there, but it’s tough to find the testimonials without digging around. It’s a very clean design with modern features, such as a shrinking/expanding header and footer. It’s a really simple detail but it makes the site feel interactive and current. Also important to note, the website is mobile responsive.

3. Orpical Group – https://www.orpical.com 

Numerical Score: 84/100

Design Grade……… B

Features Grade…….C

Content Grade…….. C

Authority Grade…… C

The bottom of the homepage is more attractive and vibrant than the top, which is a mistake because the portion “above the fold” that you can see without scrolling or clicking is the most valuable opportunity to make a first impression. Usually, what you place in this area will impact the bounce rate. There should be a great hero image at the top and a compelling line of text to pull a visitor in. On the other pages of this website, the use of imagery and text is much better. There is a clear call to action and a nice layout to describe the acronym behind the name of this business. The blog on this website has some great posts and incorporates awesome graphics, but it doesn’t seem to be keyword optimized or updated on a regular basis. On the services page, there’s a list of bullet points to name all of the things they do for clients, but there is not much depth here. Only one of those services is clickable and leads to more information. (logo design) The website does have a nice design though, which may or may not be thanks to a great template. From a content and features standpoint, it could use some work, and the direct result would be a higher authority grade if done correctly. Still, it’s one of the best Marlton NJ website design examples that we found.

By Location: Best/Worst NJ Website Design

High Potential Examples of Marlton NJ Website Design

There are a lot of websites that kind of fall in the middle. They’re not good, but they could be worse. Most of these “high potential” website design examples are placed in this category because they scored low on our evaluation, but the businesses themselves are so great that we see a huge opportunity for success. Here are the local websites we found that don’t stand on their own yet, but could be absolutely killer if they made the right moves.

4. Estia – http://estiarestaurant.com/

Marlton NJ Website Design Grade C

• Great photos and presentation on the homepage!
• Targeted keywords for their niche: authentic Greek Mediterranean
• The menus are not mobile responsive or digital- PDF is not ideal for this feature
• There is not nearly enough written content on the website to give it any authority

5. Image360 – http://www.image360.com

Marlton NJ Website Design Grade C

• Overall design is fresh and colorful
• Social Proof is well displayed
• The menu is limited to five categories but there’s a mess of sub-options beneath. Information could be better organized and more streamline in presentation
• It’s not clear what the “favorites” button is for, since there is no login area

6. Surety Title Co. – https://mysurety.com/

Marlton NJ Website Design Grade C

• The best features for the user experience is the “how can we help you” icons at the bottom of the homepage.
• The branding and hero image is very professional. Aesthetically, this website is good but there are issues with messaging.
• The ordering process is very unusual- and places the burden on the visitor of choosing a representative to work with and filling out a hundred fields, before human contact has even been made. There’s got to be better process for this.
• The education and resources element is missing here.

7. DLC Technology Solutions – http://dlctechnology.com

Marlton NJ Website Design Grade C

• From the first impression, the message and business is very vague.
• There’s not a great balance of visual elements and written content.
• Industry Solutions page has a brilliant breakdown of how this company can help 3 specific industries that they’re targeting
• Too many fonts and colors prevent this design from feeling cohesive and well branded

8. Jay Roberts Jewelers –http://www.jayrobertsjewelers.com

Marlton NJ Website Design Grade C

• The first mistake is the menu- there are far too many items stretched across the screen. Instead, a second navigation bar and/or landing pages should be utilized.
• There is a great variety of designer brands carried here. Unfortunately, you can’t find products listed under each brand name.
• Content marketing would be a game changer for this jewelry company. If they targeted industry specific keywords using a blog and published jewelry education resources, their content and authority would skyrocket!
• It’s frustrating not to see prices for these products listed online. This is not the best approach because motivated shoppers will likely look elsewhere to get answers to their questions.

9. Virtua – https://www.virtua.org/

Marlton NJ Website Design Grade D

• One awesome feature on this website is the emergency room wait times page. The eVisits option looks like another great tool.
• The website design does not make good use of the space and is not modern feeling.
• The quality and display of the photos is very poor.
• This website is mobile friendly, which is pretty standard these days- but many other business sites in Marlton NJ were not!

10. Cross County Connections – http://www.driveless.com

Marlton NJ Website Design Grade D

• This website is a valuable tool and takes a unique and sensible approach to transportation
• The design itself leaves much to be desired. It’s outdated and not very user friendly.
• The ride share application, for example, would be more attractive if results were viewable from a database, rather than submitting an application and waiting for someone to get back to you with options.
• The news highlights section is a lengthy list of links. It would be better displayed with graphics and/or headers to organize the articles by topic.

11. Escape Room Challenge – http://www.escaperoommarlton.com

Marlton NJ Website Design Grade D

• This website allows you to book your time slot online which is great.
• There isn’t much information about this venue or how it provides team building and fun adventures. Needs more depth.
• Each room/theme should have it’s own page to set the stage and also have a few testimonials from people who tried it.
• This site is mobile friendly and responsive to various devices.

12. Green Tree Tax Services – http://www.greentreetaxservices.com

Marlton NJ Website Design Grade D

• Needs more variety in the imagery and better quality photos. The same stock image is displayed at the top of every page.
• The ” I am” menu item gives some good info on next steps, but this should probably be accessible on the homepage instead.
• There are clear calls to action on most pages.
• SEO and keyword optimized content is nonexistent on this website and it would help tremendously to attract more visitors.

13. Clarity Fi – http://clarityfi.com

Marlton NJ Website Design Grade D

• This website is all very crammed- Not enough white space to break up the text, and too much dead space in the margins.
• Photos have no human elements or emotion and they are very flat.
• It’s NOT mobile friendly which is a huge no-no, from the user experience perspective and the rankings by search engines
• There isn’t much information on the PEOPLE at this company. One man’s name with very little said about him, and absolutely no photos of the office or team. It makes the company feel very generic and inhuman.

14. Baratz & Associates – http://www.baratzcpa.com

Marlton NJ Website Design Grade D

• This is not a bad website design- it’s eye catching and the content is well organized.
• The homepage does offer compelling info at the top, but it loses attention when it dives into an “about us” paragraph towards the bottom.
• The digital newsletter page is very thorough and informative. That’s a lot of work to maintain each month. Maybe it’s evergreen content and the header dates change automatically. It’s hard to tell because the posts aren’t dated.
• The navigation bar is a mess- there are too many options in the menu and it’s easy to get lost. Need a better “next steps” approach for a new visitor to follow.

15. South Jersey Techies – https://southjerseytechies.net

Marlton NJ Website Design Grade D

• This site is so crammed and old fashioned. Buttons are thrown all over the place and the content is jumbled. Needs a revamp, especially because this business is a technology company and they claim to specialize in website design ! 🙁
• The designer took time to build out a ton of pages. But the design is so ugly and content is lacking. We’re finding a lot of “coming soon” lines. There is a lot of content but it’s not consistent.
• Somehow, one of the service links pushed us over to another website altogether called Big Beagle. That’s a no-no.
• This website doesn’t establish trust and certainly doesn’t demonstrate a strong website design capability. This site sabotages the claims of the company itself.

16. Allora – http://allorafood.com

Marlton NJ Website Design Grade D

• The photos and graphics on the homepage are absolutely horrifying. Surprisingly, the photos on the About Us page are great but they may be stock photos. They need to seriously reconsider the display and priorities here.
• Social proof is evident with the South Jersey Magazine link.
• They have a commercial video on the website but it’s not accessible from the homepage.
• The lunch and dinner and drinks menus are not easy to read. They’re also not responsive so it’s hard to view on a small screen.

17. JRH Electronics – http://www.jrhelec.com

Marlton NJ Website Design Grade D

• This homepage is chock full of braggodocious ramblings. This approach is not effective. To compel a visitor to learn about you, first you need to establish how you can them them or what services you specialize in.
• Far too much white text crowded onto a background image.
• The website is mobile friendly, so that’s a good thing.
• There is no human connection made – no information about who runs this company or what the culture is. It’s all vague and industrial, which isn’t good for conversion rates.

Worst Examples of Marlton NJ Website Design

Choosing the worst websites in a town like this is painful. As a web designer in the Marlton area, I’ve seen these types of mistakes over and over that are wreaking havoc on these businesses and killing their SERP ranking. Some of these websites are so terrible that I’m assuming they came free and ready-made with a domain purchase. The mistakes are numerous and easy to avoid if you’re a web designer who know’s what you’re doing.

18. Lascala’s Fire – https://www.lascalasfire.com

Marlton NJ Website Design Grade F

• Excellent photos of the food on the homepage- these images are the best feature by far.
• The menus are not easy to read. They’re not digital, but instead they resorted to using scanned images.
• There is very little written content on this website. Even the About Page is filled up with photos and just a couple lines of text.
• It’s not a mobile friendly website. There goes half of the visitors they could have had, plus they’re getting penalized by Google.

19. Morgenstern Waxman Ellershaw – http://www.morgcpa.com

Marlton NJ Website Design Grade F

• Ugly website design- even the logo looks low quality.
• There is nothing compelling on the homepage.
• Too many items in the menu, and yet the pages are jam-packed with text and not much organization or visual balance.
• Some elements are responsible but others are not, so it’s hard to navigate this site from a smaller screen like a mobile device.

20. Marlton Tavern – http://themarltontavern.com

Marlton NJ Website Design Grade F

• This template is not a good choice, because it looks like a template and an outdated one at that.
• At the very least, it is mobile friendly.
• The Buzz page falls flat- there are lots of reviews copy/pasted from Google, Yelp, and Facebook- but no names or links, so that doesn’t carry any weight at all.
• No digital menus- just scanned images of the full size restaurant menus which are not legible on a screen. Not good.

21. Ragazzi Restaurant – http://ragazzimarlton.com

Marlton NJ Website Design Grade F

• Major need for rebranding- the logo is horrifying and the colors/fonts don’t even match back to the logo- which is horrifying, incase that wasn’t said loud enough the first time around.
• This website design is ugly and outdated. Wastes space, is not visually pleasing, and is not responsive.
• A professional photographer would make a world of difference because the photos do not make the food look appetizing.
• Gift Cards page is under construction? Our guess is it’s never going to be updated. Just get rid of it.

22. By All Writes – http://byallwrites.biz/

Marlton NJ Website Design Grade F

• This website is completely devoid of images. Even though it’s for a professional writer, there should still be photos and a good balance of text and visual content.
• Services include website design and brochure design, yet there isn’t a graphic or photo to be found! What a joke.
• There is an embedded Twitter feed featuring political ramblings. Very unprofessional and unrelated to this business.
• The blog is not keyword optimized and there is no H1, H2, H3. This does no favors for the SERP rankings and SEO.

Directory of local Web Designers serving Marlton NJ

Below is a profile of each website designer in Marlton New Jersey (physical address is listed as Marlton) or web company who is known for their Marlton NJ website design work.

While there is no shortage of business activity in Marlton NJ, companies actively operating in this town are lacking in the area of effective web presence. This is a missed opportunity both for businesses and for potential customers. Most Marlton NJ websites are poorly designed, and worse- they’re virtually impossible to find through online search.

To up your chances for success, get your Marlton NJ website design set up the right way on the right platform, with an approach that draws targeted traffic. A beautiful website that’s supported with smart tools and a digital marketing strategy will drastically help your local NJ-based business to thrive.

By Location: Best/Worst NJ Website Design