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Best/Worst LBI NJ Website Design

LBI NJ Website Design

Best/Worst LBI NJ Website Design

This article provides an in-depth analysis of the websites for businesses, organizations, and associations located in LBI NJ. This article is intended to be a resource for business owners and website design companies looking to create a new website, or redesign a current LBI  NJ website design.

In this article we have included the following information:

  1. Brief Overview of the Town from a business perspective, and the need for a functional and beautiful LBI NJ website design.
  2. Best Website Design examples in LBI New Jersey, along with a detailed analysis of three of the best examples of LBI NJ Website Design.
  3. High Potential Examples of LBI NJ Website Design that would do very well with some strategic design/development changes
  4. Worst Website Design examples in LBI New Jersey
  5. Simple Directory of Web Designers in LBI New Jersey, or web design companies known for their LBI NJ website design work.

Opportunity/Need for LBI NJ Website Design

Analyzing the current business environment and growth opportunities in LBI New Jersey

Long Beach Island (aka LBI) is an 18-mile long island on the coast of New Jersey. The year-round population is around 10,000 but that number balloons to 200,000 during the peak season of summer!

This charming beach town is a family-friendly summer vacation destination and a popular place at Christmastime. The small business environment on LBI is thriving. There are very few big chain stores on the island because the island is covered in successful mom and pop shops and amazing, privately owned restaurants! Long Beach Island offers many great attractions. From the art galleries to the museums, to the surf shops to the seafood restaurants, there is plenty to do on LBI. Viking Village, at the north end of LBI, is the site of an active fishing industry. LBI has a vibrant art scene including the annual Lighthouse International Film Festival and the soon to be reopening Surflight Theatre, where you can see live performances and concerts.

Best of all, Long Beach Island offers a special kind of atmosphere- one that is laid back but never boring. The culture in LBI is old-fashioned, but relevant. Most people fall in love with LBI on their first visit, and they usually make it a priority to go back with their families each year.

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Best Examples of LBI NJ Website Design

In addition to the most obvious features, there are many little things that make a website design great and effective. Top marks go to beautiful websites that have useful information AND are doing the types of things that make them attractive to Google, while also providing a positive user experience.

Through our search, we came across an impressive number of good websites, but we also found some of the worst examples of LBI NJ website design.

Here’s what we found:

1. Spray Beach Hotel – http://www.spraybeachinn.com

Numerical Score: 84/100

Design Grade……… B

Features Grade……. B

Content Grade…….. B

Authority Grade…… B

Excellent photos, though we would like to see more photos with people.  The navigation is excellent (we love the attention to detail in the dropdown menus).  The design is ultra-modern and they took a lot of time on many of the inside pages including photos, icons, interesting layouts, and more.  They should consider including testimonials, ratings, and reviews on the main page.  This sort of social proof is an important factor as people make decisions about where to stay.  Their Google ranking, their domain authority, and their directory listings are all very solid.  Someone has been doing a good job of promoting this business online!

2. Kline Bros. Landscaping – http://www.klinebrothers.com/

Numerical Score: 69/100

Design Grade……… D

Features Grade……. C

Content Grade…….. C

Authority Grade…… F

This website meets most of the criteria we look for in a quality website.  Unfortunately, while they may be able to “check off the boxes”, there is a general lack of talent that seems to be present.  The photos are OK, the design is OK, the information is OK.  Basically, everything is fairly average.  They are missing social proof and modern functionality and their online authority is very low.  This site greatly benefits from an overall lack of quality among their local competitors or it would not have made our list of best websites.

3. The Boardwalk of Long Beach Island – http://www.theboardwalklbi.com

Numerical Score: 68/100

Design Grade……… C

Features Grade……. D

Content Grade…….. C

Authority Grade…… F

This site has all the features of a modern design and style.  The photos are large and attractive.  The overall style of the graphics and the text reflects trends in current styles.  There are too many navigation options, they are too close together, the text is too small.  This site would be very difficult to use on a touch screen.  With this type of business, it would be so easy to get a ton of great photos and a ton of great testimonials and reviews.  We recommend they get busy improving these items.  Their overall domain authority and Google ranking is weak.  We recommend adding a blog and begin publishing interesting content regularly.  It would help a lot.

4. Best of LBI .buzz – http://bestoflbi.buzz

Overall Score for this LBI NJ Website Design:  B

5. Acme Beach and Bike – http://AcmeBeachandBike.com

Overall Score for this LBI NJ Website Design:  C

6. Marine Max – https://www.marinemax.com/

Overall Score for this LBI NJ Website Design:  C

7. Ship Bottom Shellfish- http://shipbottomshellfish.com

Overall Score for this LBI NJ Website Design:  C

8. Mariner Inn – http://marinermotellbi.com

Overall Score for this LBI NJ Website Design:  B

9. Engleside Inn – http://www.engleside.com/

Overall Score for this LBI NJ Website Design:  C

10. Sea Shell Resort & Beach Club – http://www.seashellresortandbeachclub.com/

Overall Score for this LBI NJ Website Design:  C

11. Long Beach Island Foundation of Arts and Scienceshttp://lbifoundation.org

Overall Score for this LBI NJ Website Design:  C

12. Mancini Realty – http://www.mancinirealty.com/

Overall Score for this LBI NJ Website Design:  C

High Potential Examples of LBI NJ Website Design

There are a lot of websites that kind of fall in the middle. They’re not good, but they’re better than others we gathered for this LBI NJ website design study. could be worse. Most of these “high potential” website design examples are placed in this category because they scored low on our evaluation, but the businesses themselves are so great that we see a huge opportunity for success. Here are the websites that we found in LBI that don’t stand on their own yet, but could be absolutely killer if they made the right moves.

13. Surflight Theatre – https://www.surflight.org

Overall Score for this LBI NJ Website Design:  F

14. Bay Village – http://bayvillagelbi.com

Overall Score for this LBI NJ Website Design:  D

15. Lighthouse International Film Festival http://lighthousefilmfestival.org

Overall Score for this LBI NJ Website Design:  C

16. NJ Maritime Museum – http://njmaritimemuseum.org

Overall Score for this LBI NJ Website Design:  C

17. Tuckers Tavern – http://tuckerstavern-lbi.com/index.php

Overall Score for this LBI NJ Website Design:  D

18. Buckalew’s Restaurant Bar & Tavern – http://www.buckalews.com

Overall Score for this LBI NJ Website Design:  D

19. Chowderfest – https://chowderfest.com

Overall Score for this LBI NJ Website Design:  D

20. Beach Haven WaterSports http://www.beachhavenwatersports.com

Overall Score for this LBI NJ Website Design:  F

21. Fantasy Island Amusement Park http://www.fantasyislandpark.com/

Overall Score for this LBI NJ Website Design:  F

22. Daddy O – http://www.daddyohotellbi.com

Overall Score for this LBI NJ Website Design:  D

23. The Sandpaper – http://thesandpaper.villagesoup.com

Overall Score for this LBI NJ Website Design:  D

24. The Gables – http://www.gableslbi.com

Overall Score for this LBI NJ Website Design:  C

25. Surf Buggy – http://www.surfbuggylbi.com/

Overall Score for this LBI NJ Website Design:  D

26. LBI Fly Kite Festival – https://lbifly.com

Overall Score for this LBI NJ Website Design:  C

27. Black Whale Bar & Fish House – http://www.blackwhalebar.com/

Overall Score for this LBI NJ Website Design:  D

28. Leanna Theresa Photography – http://www.leannatheresa.com

Overall Score for this LBI NJ Website Design:  C

29. LBI Free Shuttle – http://www.lbishuttle.com/index.html

Overall Score for this LBI NJ Website Design:  C

30. Artifacts and Company – http://www.artifactsandcompany.com

Overall Score for this LBI NJ Website Design:  C

31. Surf City Yacht Club – http://scyc-nj.org/

Overall Score for this LBI NJ Website Design:  C

Worst Examples of LBI NJ Website Design

Choosing the worst websites in a town like this is painful. As a web designer in the LBI NJ area, I’ve seen these types of mistakes over and over that are wreaking havoc on these businesses and killing their SERP ranking. Some of these websites are so terrible that I’m assuming most came free and ready-made with a domain purchase. The mistakes are numerous and easy to avoid if you’re a web designer who know’s what you’re doing.

32. Lavish Salon – http://www.lavishlbi.com/

Overall Score for this LBI NJ Website Design:  F

33. Julie Goldstein Art- http://juliegoldstein1.com

Overall Score for this LBI NJ Website Design: F

34. Haglers Marina – http://www.haglersmarina.com/

Overall Score for this LBI NJ Website Design:  F

35. Greenhouse Cafe – http://greenhousecafelbi.com/home.aspx

Overall Score for this LBI NJ Website Design:  F

36. Thundering Surf Waterpark – http://www.thunderingsurfwaterpark.com/

Overall Score for this LBI NJ Website Design:  F

37. Miss Barnegat Light – http://www.missbarnegatlight.com/

Overall Score for this LBI NJ Website Design:  F

38. Blue Water Cafe – http://www.bluewatercafelbi.com

Overall Score for this LBI NJ Website Design:  F

39. Surf City Marina – http://surfcitymarina.com/

Overall Score for this LBI NJ Website Design:  C

40. Spray Beach Yacht Club – http://www.spraybeachyc.org

Overall Score for this LBI NJ Website Design: F

41. Brant Beach Yacht Club –  http://www.bbyc.net/

Overall Score for this LBI NJ Website Design:  D

42. Van Dyk Group – http://www.vandykgroup.com/

Overall Score for this LBI NJ Website Design:  F

43. Woodies Too – http://woodiestoorestaurant.com

Overall Score for this LBI NJ Website Design:  F

44. Hot or Not Yoga – http://www.hotornotyoga.com/

Overall Score for this LBI NJ Website Design:  D

45. Lorry’s Island End Motel – http://www.lorrysmotel.com

Overall Score for this LBI NJ Website Design:  F

46. Bella Donna Salon & Spa – http://www.belladonna-salonandspa.com

Overall Score for this LBI NJ Website Design:  F

47. Viking Village –  http://vikingvillage.homestead.com/

Overall Score for this LBI NJ Website Design:  F

48. Holgate H20 Sports – http://www.holgateh2osports.com

Overall Score for this LBI NJ Website Design:  F

Directory of local Web Designers serving LBI NJ

Below is a profile of each website designer in LBI New Jersey (physical address is listed as LBI) or any web company who is known for their LBI NJ website design work.

Website Designers in LBI New Jersey

DotCom Global Media

http://www.dotcomglobalmedia.com/

DotCom has roughly 20 full-time employees and is a full-service website design and internet marketing agency.  They have been in business since 1995.  DotCom works with dozens of clients in Somers Point and the surrounding area.  Of particular note is their national and international client list working with companies like Nike, Disney, and the New York Yankees just to name a few.  They have won numerous awards and have a stellar reputation.  In October 2016, the founder was honored to be selected to speak at the #1 rated small business conference in the U.S. (Forbes and Inc. Magazine).  This is clearly the top website design company in the entire region.

Evolve Studios

www.evolvestudios.com/

Evolve appears to be a small collection of independent contractors and service providers.  It appears they’ve been in business for over 10 years and they serve mostly local clients.  Their work is solid.

JSE Design Studio

http://www.new-jersey-webdesign.net/

JSE has been creating poor to mediocre websites for a painfully long time.  Frankly, we are surprised they still make websites.  They are mostly known for their Point-Of-Sale systems and other types of technical support -which we understand is much better than their website design.

Townsquare Media

http://www.townsquaremedia.com

Townsquare Media is well positioned thanks to their affiliation with the local radio industry. While the name is familiar with businesses in South Jersey, Townsquare Media is more infamous than famous. Their website designs are stock layouts and the SEO and digital marketing services they offer seem to lack a customized strategic approach. We have only heard bad things about this web design/marketing company. You could get the same quality for much less money with those starter packages that come cheap with a domain name purchase.

While there is no shortage of business activity in LBI NJ, companies actively operating in this town are lacking in the area of effective web presence. This is a missed opportunity both for businesses and for potential customers. Most LBI NJ websites are poorly designed, and worse- they’re virtually impossible to find through online search.

To up your chances for success, get your LBI NJ website design set up the right way on the right platform, with an approach that draws targeted traffic. A beautiful website that’s supported with smart tools and a digital marketing strategy will drastically help your LBI-based business to thrive.

 

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