DotCom Global Media Website Design Blog

Gloucester County NJ Website Design: Evaluation of the Best and Worst

Gloucester County NJ Website Design

Gloucester County NJ Website Design: Evaluation of the Best and Worst

For almost a year now, DotCom Global Media has been publishing weekly reports on Gloucester County NJ website design, based on comprehensive evaluations intended to uncover the best and worst local websites in the business world. Over 350 business websites were selected for this NJ Website Design study, which included a full analysis and report of each website. Grades were assigned in the areas of design, features, content, and authority.

This article provides an in-depth analysis of the websites for businesses, organizations, and associations located in Gloucester County NJ. This article is intended to be a resource for business owners and website design companies looking to create a new website, or redesign a current Gloucester County NJ website design.

In this article we have included the following information:

  1. Brief Overview of the County from a business perspective, and the need for an excellent Gloucester County NJ website design.
  2. Best Website Design examples in Gloucester County New Jersey
  3. High Potential Examples of Gloucester  NJ Website Design that would do very well with some strategic design/development changes
  4. Worst Website Design examples in Gloucester  County New Jersey
  5. Simple Directory of Web Designers in Gloucester County New Jersey, or web design companies known for their Gloucester NJ website design work.

Local Towns Evaluated for Gloucester County NJ Website Design:

This study is ongoing, and new towns are evaluated by DotCom Global Media each week. There are twenty-five different towns in Gloucester County NJ and to date, we have combed through the business websites in two of these towns. Here are the towns that were evaluated for Gloucester County NJ Website Design, so far.

Deptford NJ

Glassboro NJ

Pitman NJ

Williamstown NJ

Opportunity/Need for Gloucester County NJ Website Design

Analyzing the current business environment and growth opportunities in Gloucester County New Jersey

Gloucester County has a population of nearly $292,000 people spread out across 26 towns. Farming and fruit and vegetable production is booming in this part of the Garden State. Cattle, hogs, and other livestock are raised on many Gloucester farms. There are year-round canneries and quick freezing establishments along with local markets. Local restaurants source their ingredients in Gloucester County, stocking their commercial kitchens with locally grown produce and locally sourced meats.

This is a beautiful place to own a home and raise a family. While the median gross household income in New Jersey is $72k, Gloucester County comes in higher at $77.5, which means that Gloucester residents earn more money than average. The most common jobs in Gloucester County NJ are upper management, elementary and middle school teachers, secretaries and administrative assistants, and retail salespeople. Despite the heavily rural parts of Gloucester, there are famous shopping districts and landmark destinations there as well, especially in Deptford and Glassboro. Pitman is a very cute little town with a bustling Main Street hosting shops and a theatre. Parks and playgrounds speckle the county and are well maintained by the local recreation departments. Gloucester County NJ has a wonderful community of residents and business owners and they are very supportive of each other.

Read through this article carefully if your business is located in Gloucester County NJ, or if you are planning to establish a company there. Your online presence is a huge piece of your business image and identity- Even if you’re NOT paying attention to it, your website says something about your business, good or bad.

Get a FREE DIGITAL HEALTH REPORT

To see how your company’s website rates (in 10 key Google Analytics)

Best Examples of Gloucester County NJ Website Design

In addition to the most obvious features, there are many little things that make a website design great and effective. Top marks go to beautiful websites that have useful information AND are doing the types of things that make them attractive to Google, while also providing a positive user experience. Through our search, we came across  some good and bad local examples of Gloucester County New Jersey websites. Here’s what we found:

1. Bright Beginnings Academy, Sewell NJ – http://bbanj.net

Numerical Score: 84/100 

Design Grade……… B

Features Grade……. C

Content Grade…….. C

Authority Grade…… F

This website design is bright and cheery, and the layout is inviting. As a visitor, you want to scroll down and see more. It’s clear that this website is new because the old one is under an old domain, and the trust score for the old one is much higher. It took some searching before we found the new website since it hasn’t built up a great authority as of yet. Clearly, there were many upgrades made to this new website including a blog and integrated Google reviews instead of just posting testimonials next to stock photos. The new site looks great and matches the business very well. The messaging is clear. There is a good balance of text and imagery on each page. The calls to action are compelling and well thought out. The virtual tour of the facility is a very cool feature. There was definitely a good investment made for this website upgrade, and they did a great job with it. One concern is the optimization of the website. It’s not immediately clear if they are targeted specific keywords or implementing a content marketing strategy. Those steps would help to improve the authority and ranking for this website, which ultimately brings traffic and raises the conversion rate. Another thing that should be mentioned is the absence of tuition information. After digging, it’s still not clear what the cost is for these services. It also doesn’t mention what a visitor must do to access the tuition information. That is a frustrating thing on the side of the user experience. Ending on a positive note, the original photos on this website are awesome! Very well done.

2. Rowan University, Glassboro NJ – http://www.rowan.edu/home/

Numerical Score: 82/100 

Design Grade………. C

Features Grade……. C

Content Grade…….. B

Authority Grade…… F

Starting with the homepage, it’s easy to see that this website is professional and well organized. There are clearly defined sections on the homepage. There is a very extensive navigation bar, which probably should be separated into two separate menus. Content is the category that this website scored the highest for because there are hundreds of pages full of written copy. There is no shortage of information here although it’s not the easiest site to navigate since it’s doesn’t pull you in any particular direction. Visually speaking, this website ranks poorly. The photos used as “hero images” at the top are mediocre, at best. There is nothing special about the layout of the site, but it is mobile friendly, which is crucial. The design is actually an outdated style, which is evident by all of the wasted space in the margins. One of the pretty cool features on the Rowan University website is the virtual tour option, but it was disappointing to learn that you can’t see inside any of the buildings. Just touring around the outside isn’t much better than what you’d find on Google Maps. There are social media feeds on the homepage and a list of upcoming events. Throughout the site, there are some attempts made to be informal and cheeky, such as spelling “RU Ready?” on the Admissions & Aid page. The problem is that it’s not immediately clear that RU is an acronym for the college, and it could through some people off. At first look, it seemed like a typo or a shortened phrase that would be more suitable as a text message. Other parts of the site are overly wordy and ambiguous. Perhaps there were several contributors helping to compose the written content for this site, but it turned out to lack cohesion. Still, it’s by far one of the best professional websites in Gloucester County NJ, but that is largely due to the volume of written content that we found here.

3. Ambassador Christian Academy, Glassboro NJ – http://ambassadorchristianacademy.com

Numerical Score: 70/100 

Design Grade………. C

Features Grade……. C

Content Grade…….. C

Authority Grade…… F

The homepage is lackluster and frankly, the worst one of all “Best” websites we’ve evaluated for this study. For some reason, it looks as though the homepage was the lowest priority because most of the other pages are better in terms of visuals, content, and features. This is a huge mistake because the homepage plays a huge role in determining whether visitors leave the site or stick around to find more information. The website doesn’t seem to be updated often. There are deadlines from last year sprinkled around. The photos of the teachers and staff are low resolution, and they are not very warm and welcoming. Action shots of the teachers in their classrooms or posing with their students would have been a better approach. There is no Contact Page, oddly, but the info is at the bottom of the site. On the positive side, the layout of the website in general is good. The navigation bar is well put together and everything is nested under the proper menu options. The Athletics page is empty, but the Academics section gives some information on each of the grades. A professional photographer would be a wise investment for the purposes of this website, because it seems like only the stock images are high quality. There seems to be a video, but the place where it belongs is empty- uh oh! The resources on the website really help to save the score. There are packets and forms for everything, for every grade. There are printable PDFs for everything- even a traffic flow map for the parking lot. It would be nice to see what the actual building and classrooms look like. Perhaps someone will update this website soon and get all of the broken links fixed. Ultimately, this site isn’t great but it eked out a high enough score to land on the best Gloucester County NJ website design examples list. Following our advice, a web master with basic knowledge could get this website to a B-level. With high quality imagery and some tweaks to the content, plus a marketing plan for authority and trust, this website could climb up to an A grade. There is definitely great potential.

High Potential Examples of Gloucester County NJ Website Design

There are a lot of websites that kind of fall in the middle. They’re not good, but they could be worse. Most of these “high potential” website design examples are placed in this category because they scored low on our evaluation, but the businesses themselves are so great that we see a huge opportunity for success. Here are the local websites we found that don’t stand on their own yet, but could be absolutely killer if they made the right moves.

4. Brida Stone Inc, Glassboro NJ – http://bridastone.com

Gloucester County NJ Website Design Grade C

5. Heritage Glass Museum, Glassboro NJ – https://www.heritageglassmuseum.com

Gloucester County NJ Website Design Grade C

6. Pitman Animal Hospital, Pitman NJ – http://pitmananimalhospital.com

Gloucester County NJ Website Design Grade C

7. Signature Automotive Repair, Sewell NJ – http://www.signatureautomotiverepair.com

Gloucester County NJ Website Design Grade D

8. DHY Motorsports, Deptford NJ – https://dhy.com

Gloucester County NJ Website Design Grade D

9. Endeavor Sports Performance, Pitman NJ – https://endeavorfit.sportssl.com

Gloucester County NJ Website Design Grade D

10. Terra Nova Restaurant, Sewell NJ – http://www.terranovawineanddine.com

Gloucester County NJ Website Design Grade C

11. Bonesaw Craft Brewery, Glassboro NJ – info@sawbonesbrewing.com

Gloucester County NJ Website Design Grade D

12. Brookside Recreation and Swim Club, Glassboro NJ – http://brooksidedolphins.com/index.htm

Gloucester County NJ Website Design Grade D

13. McCann-Healey Funeral Home, Gloucester City NJ – http://www.mccannhealey.com

Gloucester County NJ Website Design Grade D

14. Savoie Organic Farm, Williamstown NJ –http://www.savoieorganicfarm.com

Gloucester County NJ Website Design Grade D

15. Total Turf Experience, Pitman NJ – http://totalturf.net

Gloucester County NJ Website Design Grade F

16. Italian Affair, Glassboro NJ – http://www.italianaffairglassboro.com

Gloucester County NJ Website Design Grade F

17. Let’s Dance Studio, Glassboro NJ – http://letsdancestudio.net

Gloucester County NJ Website Design Grade F

Worst Examples of Gloucester County NJ Website Design

Choosing the worst websites in a town like this is painful. As a web designer in the Gloucester area, I’ve seen these types of mistakes over and over that are wreaking havoc on these businesses and killing their SERP ranking. Some of these websites are so terrible that I’m assuming they came free and ready-made with a domain purchase. The mistakes are numerous and easy to avoid if you’re a web designer who know’s what you’re doing.

18. World Pack Cold Storage, Gloucester City NJ – http://wpcoldstorage.com/contact-us.cfm

Gloucester County NJ Website Design Grade F

19. Piramal Glass – http://piramalglass.com/index.html

Gloucester County NJ Website Design Grade F

20. Wing Hing Restaurant, Gloucester City NJ – http://www.winghinggloucester.com/aboutus.aspx

Gloucester County NJ Website Design Grade F

21. Max’s Seafood Café, Gloucester City NJ – http://www.maxsseafoodcafe.com

Gloucester County NJ Website Design Grade F

22. Campbell’s Express, Pitman NJ – http://campbellsexpress.com

Gloucester County NJ Website Design Grade F

23. Sweet Lula’s, Pitman NJ – http://sweetlulas.com/sweetlulas.com/Come_on_in.html

Gloucester County NJ Website Design Grade F

Get a FREE DIGITAL HEALTH REPORT

To see how your company’s website rates (in 10 key Google Analytics)

Directory of local Web Designers serving Gloucester County NJ

Below is a profile of each website designer in Gloucester County New Jersey (physical address is listed as Gloucester County) or web company who is known for their Gloucester County NJ website design work.

Website Designers in Gloucester County New Jersey

DotCom Global Media

http://www.dotcomglobalmedia.com/

DotCom has roughly 20 full-time employees and is a full-service website design and internet marketing agency.  They have been in business since 1995.  DotCom works with dozens of clients in Somers Point and the surrounding area.  Of particular note is their national and international client list working with companies like Nike, Disney, and the New York Yankees just to name a few.  They have won numerous awards and have a stellar reputation.  In October 2016, the founder was honored to be selected to speak at the #1 rated small business conference in the U.S. (Forbes and Inc. Magazine).  This is clearly the top website design company in the entire region.

Evolve Studios

www.evolvestudios.com/

Evolve appears to be a small collection of independent contractors and service providers.  It appears they’ve been in business for over 10 years and they serve mostly local clients.  Their work is solid.

JSE Design Studio

http://www.new-jersey-webdesign.net/

JSE has been creating poor to mediocre websites for a painfully long time.  Frankly, we are surprised they still make websites.  They are mostly known for their Point-Of-Sale systems and other types of technical support -which we understand is much better than their website design.

Townsquare Media

http://www.townsquaremedia.com

Townsquare Media is well positioned thanks to their affiliation with the local radio industry. While the name is familiar with businesses in South Jersey, Townsquare Media is more infamous than famous. Their website designs are stock layouts and the SEO and digital marketing services they offer seem to lack a customized strategic approach. We have only heard bad things about this web design/marketing company. You could get the same quality for much less money with those starter packages that come cheap with a domain name purchase.

While there is no shortage of business activity in Gloucester County NJ, companies actively operating in this town are lacking in the area of effective web presence. This is a missed opportunity both for businesses and for potential customers. Most Gloucester County NJ websites are poorly designed, and worse- they’re virtually impossible to find through online search.

To up your chances for success, get your Gloucester County NJ website design set up the right way on the right platform, with an approach that draws targeted traffic. A beautiful website that’s supported with smart tools and a digital marketing strategy will drastically help your local NJ-based business to thrive.

Exit mobile version