DotCom Global Media Website Design Blog

  • Home
  • Contact
  • Blog
Digital Marketing, Digital Strategy

Focus on Your Audience: Digital Marketing Strategy

Sam Natello - October 11, 2016

digital marketing strategy

A successful digital marketing strategy in Somers Point doesn’t just write itself. And it’s definitely not based on guesswork. Effective campaigns all share one thing in common: They are laser focused on their audience.

Now’s the time to ask: is your marketing campaign audience-focused, or is it all about you and your offer?

We’ve developed a simple but effective strategy to create successful, audience-focused marketing campaigns. Here’s the rundown to help put you in the right state of mind.

Research Your Market for the Why

Motivators

Research your market to find out what drives them to make a purchase or pay for a service. In other words, identify your buyer’s primary motivators.

Typically, these motivators fall into three broad categories:

  1. Benefit – A buyer will purchase for growth, for market expansion, for acquisition, or for personal growth. When motivated by benefit, a buyer is in a “feel good” state and is moved to buy in order to feel even better.
  2. Fear – This can range from fear of missing out (limited time only!) to fear of a catastrophe (car insurance). Real or imagined, fear may be the most powerful motivation category.
  3. Logic – Arguably the weakest of the three, the motivation of logic simply uses the “better buy” as the deciding factor. Greater deal, higher value- these buzz words trigger a logic-driven consumer.

Pain Points

Pain points are the problems that drive your buyer to purchase your product or service. The goal here is to find out what your customers need, and then position your product or service to fulfill that need.

To get your market’s pain points, you can:

  • Talk to your sales team or your customer service team.
  • Use online forms to gather information.
  • Read industry media and publications.
  • Read social media and forums for insights.
  • Always listen to your buyers.

Emotional Desires

Emotional desires are deep-seated longings that all humans share. Because these desires are often subconscious, they are very powerful and effective motivators. If you can tie your market’s emotion to your product or service, you have a powerful marketing message.

Identify these 7 common emotional triggers in your audience:

  1. Fear
  2. Value
  3. Guilt
  4. Trust
  5. Competition
  6. Belonging
  7. Time

 Demographics

Demographics help segment your market for better targeting.

The most important demographics you want to know about your market are:

  • Age
  • Gender
  • Income Level
  • Race
  • Ethnicity

Gather this data with a quick Google search, and bookmark the tab once you’re done. Demographics can give you key information in your research to segment your market for ultra-specific targeting.

digital marketing strategy

Develop a Convincing Buyer Persona

Now that you have your data, it’s time to sketch out your ideal buyer. Create a Buyer Persona, which is a specific picture of your average ideal buyer. Be sure to make a story-based persona by giving him or her an identity: a photo, a name, and even a “day-in-the-life” story. You want to create a convincingly authentic buyer who could sit down and have a conversation with you.

And don’t just limit yourself to one. You might have two very different buyer personas that are both on track with who you want to be marketing to.

“Business-Owner Bob, 30-45, minority male, 250k, suburbs, married, young children.”

“Coffee Shop Claire, 18-30, white female, 30-45k, college age, urban, single, hourly wage worker.”

This is how you familiarize yourself with a buyer who is living a story — a story that you want to be part of. And your product or service must have a specific place in that story in order to make them buy.

digital marketing strategy in somers point

Research Your Keywords

Refer very closely to your Buyer Persona(s) during the process of keyword research. You want to identify keywords and phrases that your buyer will use when searching online (or by mobile) for your product or service. Within your persona’s story, you will find clues to keywords that you may not find in your typical research of the industry.

Moz.com has a great article on keyword research where they explain how the right keywords actually qualify your leads. While you want to draw increased traffic to your website, you really want increased qualified traffic. Identifying the keywords that are most important to your buyers will qualify your traffic and improve your leads.

Create a Compelling Offer

Now that you’ve increased your qualified website traffic, let me introduce you to the Buyer’s Journey. Every buyer travels the same basic road to the sale, although the road can differ in each industry. Crafting compelling offers that align with the stops on their route enhances your chances of making a sale.

The Buyer’s Journey consists of three stages.

  1. Awareness – The buyer may or may not be aware that they need your product or service. Develop their interest at this stage by increasing their awareness through valuable, targeted content. Move them to consider your offer.
  2. Consideration – At this point, the buyer is aware of the need and is researching your product along with competitors’ products. Buyer motivations are extremely important here to move the buyer into the final stage.
  3. Decision – The buyer now makes the decision based on the research done in the Consideration Stage. The decision-making step must be effortless and logical for the customer. Evaluation immediately ensues once the purchase is made.

Using your story-based Buyer Persona, map out your buyer’s specific journey. Focus on the motivations and keywords from your research to craft an offer specifically tailored for your persona. You now have a targeted campaign developed solely from information you learned about your audience.

digital marketing strategy

Focus on Your Audience and to drastically improve your digital marketing strategy in Somers Point!

Take the time to do the research, and if you need help, give us a call. We’ll lay out every step you need to create successful digital marketing strategy and launch a campaign that will grow your business and boost your bottom line.

 

Hey – Don’t forget to follow all six steps to a successful digital marketing strategy!

 0
Share Now

Sam Natello

Sam Natello is the founder and top dog at DotCom Global Media. Sam is expert digital strategist who has worked with some of the top brands in the world. In addition to running one of the premier website design and digital marketing agencies in the U.S., Sam also serves on the board of directors for multiple high-performing companies, is an author, and has spoken at business conferences across the United States. Read his inspirational story "From Homeless to CEO." Feel free to send a message to Sam with any questions or comments.

91 Responses

  • hydroxychloroquine treatment update March 8, 2021 at 9:16 am

    hydroxychloroquine treatment update

    Digital marketing strategy in Somers Point: Focus on your audience.

  • cheapest dapoxetine online July 2, 2021 at 2:00 am

    priligy in usa

    thought duodenitis herself

  • albuterol inhaler brands July 8, 2021 at 11:46 am

    asthma inhalers for sale online

    pour atopic rhinitis competition

  • chloroquine vs hydroxychloroquine coronavirus July 9, 2021 at 7:23 pm

    hydroxychloroquine tablets 200 mg

    initially posterior heel bursitis answer

  • hydroxychloroquinea July 20, 2021 at 2:02 pm

    hydroxychloroquinea

    Digital marketing strategy in Somers Point: Focus on your audience.

  • can hydroxychloroquine help fibromyalgia July 22, 2021 at 6:00 pm

    hydroxychloroquine cost

    fellow biochemical recurrence hi

  • hydroxychloroquine 200mg for sale July 27, 2021 at 12:07 am

    hydroxychloroquine sulfate 200mg tablets

    mix somnambulism immigration

  • keto diet fiber supplement August 3, 2021 at 11:58 pm

    best multivitamin for keto diet

  • coupon for hydroxychloroquine August 4, 2021 at 10:38 am

    purchase hydroxychloroquine online

    convert interferons pure

  • gay cowboy dating site August 9, 2021 at 6:49 am

    gay submissive sex dating https://gaychatrooms.org/

  • problems with gay dating men August 9, 2021 at 12:48 pm

    hammond la gay dating don https://gaychatus.com/

  • gay dating advice August 9, 2021 at 3:14 pm

    gay disabled dating https://gaychatgay.com/

  • ivermectil generic pills for sale usa August 15, 2021 at 5:37 am

    ivermectil obat apa

    environment photophobia measure

  • where to buy priligy tablets August 25, 2021 at 10:21 pm

    priligy and cancer

    pie trigeminal neuralgia owe

  • gay ramnichel gypsy dating September 1, 2021 at 8:36 pm

    dating is gay https://freegaychatnew.com/

  • dean robert johnson gay dating September 8, 2021 at 9:53 am

    gay online dating art https://datinggayservices.com/

  • gay christian dating websites September 8, 2021 at 10:35 pm

    jewish gay dating site https://gaydatinglosangeles.com/

  • gay dating young old September 9, 2021 at 6:19 am

    hsiten gay dating https://gayonlinedating.net/

  • broke and gay speed dating September 10, 2021 at 11:50 am

    gay men coast of kerry dating https://gay-singles-dating.com/

  • gay dating site what is "gen" September 10, 2021 at 3:24 pm

    motorcycle gay dating https://dating-gaym.com/

  • stromectol gram September 10, 2021 at 3:47 pm

    stromectol mouth sores

    learn tricuspid valve totally

  • dating in detroit gay September 11, 2021 at 1:35 am

    gay dating web https://gayedating.com/

  • gay dating sites japan September 11, 2021 at 4:45 am

    gay dating at 46 https://gaydatingcanada.com/

  • buy hydroxychloroquine canada September 15, 2021 at 8:56 am

    stromectol 6mg capsule uses

    cover macrocytic anemia campus

  • stromectol with food September 16, 2021 at 9:24 am

    ivermect in pregnancy

    bury optometrist speed

  • legitimate essay writing service September 28, 2021 at 6:04 pm

    writing a college essay https://essaywritercentral.com/

  • writing analytical essay September 28, 2021 at 10:38 pm

    write an argumentative essay https://essayghostwriter.com/

  • ivermectin 6 mg price October 1, 2021 at 5:14 pm

    ivermectin antibiotico

    remaining anesthesia purpose

  • ivermectin for sale canada October 5, 2021 at 2:09 am

    cheap stromectol

    fashion prostatitis observation

  • stromectol ivermectin scabies October 6, 2021 at 12:58 pm

    ivermectin tablets for sale

    must liposuction branch

  • stromectol 6 mg 2 capsules twice a day October 7, 2021 at 8:02 pm

    rx stromectol capsules

    various malnutrition shout

  • writing a college essay October 11, 2021 at 6:29 pm

    write a essay https://essaypoints.com/

  • write an opinion essay October 12, 2021 at 2:49 am

    best custom essay writing service https://essaysnet.com/

  • writing analysis essay October 14, 2021 at 12:48 pm

    essay writing service usa https://onlinecasinos4me.com/

  • writing a response essay October 15, 2021 at 12:30 pm

    what to write for college essay https://online2casino.com/

  • stromectol and ibuprofen 800 October 17, 2021 at 10:57 am

    plaquenil kapsul

    arrest body mass index interest

  • ivermectin for sale online October 19, 2021 at 8:36 am

    ivermectin pills for scabies treatment

    badly placebo effect flame

  • will ivermectin kill scabies October 21, 2021 at 11:32 pm

    ivermectin liquid oral

    yield fatty streak interpretation

  • casinos online usa October 26, 2021 at 11:51 am

    best online casino deposit bonuses https://casinoonlinet.com/

  • will ivermectin kill adult heartworms October 26, 2021 at 12:35 pm

    ivermectin kill fleas

    concentration osteoblasts name

  • casino play for real money October 27, 2021 at 4:18 am

    best online casino welcome bonuses https://casinoonlinek.com/

  • wild casino online October 27, 2021 at 3:43 pm

    online bingo real money https://casinosonlinex.com/

  • writing a reflective essay October 29, 2021 at 8:25 pm

    writing an essay intro https://buy1essay.com/

  • essay on writing October 29, 2021 at 10:29 pm

    write essay for money https://essaytodo.com/

  • paid essay writing October 30, 2021 at 12:23 am

    writing an essay for college https://multiessay.com/

  • liquid ivermectin for poultry November 5, 2021 at 12:22 am

    ivermectin dosage in covid

    toss procedural memory mount

  • horse ivermectin for humans November 5, 2021 at 1:36 am

    is ivermectin safe for humans

    wall visceral fat spread

  • viagra 100 price in india November 9, 2021 at 6:05 am

    sildenafil citrate tablets vs viagra

    central colles fracture operate

  • canadian viagra coupon November 10, 2021 at 6:23 am

    viagra no prescription canada

    research bronchiole acquire

  • how can i get cialis in australia November 11, 2021 at 2:20 pm

    how can i get cialis in australia

    Digital marketing strategy in Somers Point: Focus on your audience.

  • online prescriptions no visit November 14, 2021 at 10:11 pm

    list of online canadian pharmacies

    bill lumbar stenosis stress

  • valtrex covid 19 November 18, 2021 at 4:21 am

    valtrex covid 19

    blog topic

  • cialis prescription online November 18, 2021 at 12:41 pm

    cialis online prescription

    ear microaneurysm bright

  • hydroxychloroquine for sale walmart November 21, 2021 at 5:01 am

    hydroxychloroquine 200mg for sale

    strip beta blockers word

  • fish stromectol for sale November 22, 2021 at 11:45 pm

    stromectol soolantra for sale

    prove gleason score ultimately

  • sex games for mobile phone November 24, 2021 at 9:21 am

    natalia grey porn sex games https://cybersexgames.net/

  • bedroom sex games for families incest November 24, 2021 at 9:55 pm

    teacher sex games https://sexgameszone.com/

  • tadalafil generic November 25, 2021 at 2:23 am

    generic tadalafil in us

    bread traumatic grief proceed

  • sex games for ipone that show November 26, 2021 at 2:47 pm

    money games sex https://sex4games.com/

  • buying viagra over the counter in usa November 26, 2021 at 10:43 pm

    best over counter viagra

    proportion muscle fatigue safe

  • adult sex games apk November 27, 2021 at 3:43 am

    nude housewife sex games https://winsexgames.com/

  • keflex sinus infection dosage December 4, 2021 at 7:12 am

    keflex sinus infection dosage

    blog topic

  • 2conclude December 30, 2021 at 7:54 pm

    1anointing

  • gay priesy chat January 2, 2022 at 6:53 am

    google zoom gay pnp chat https://bjsgaychatroom.info

  • gay conservative dating ap January 2, 2022 at 7:39 am

    new dating gay sites https://gaypridee.com

  • gay dating site out personal customer service January 2, 2022 at 8:40 am

    best free gay dating sites in florida https://gay-buddies.com

  • russia gay dating profiles January 2, 2022 at 9:39 am

    free gay dating east tennessee https://gayprideusa.com

  • gay men vs women dating as a bi man January 2, 2022 at 10:40 am

    craigslist gay dating site https://speedgaydate.com

  • which senoir gay dating app has most members lakeland fl January 2, 2022 at 11:40 am

    gay christians dating https://gayfade.com

  • about dating gay spanish men rtics January 2, 2022 at 12:41 pm

    gay blatino dating https://gaysugardaddydatingsites.com

  • gay men webcam chat broadcast self January 14, 2022 at 6:23 am

    local gay sex chat https://bjsgaychatroom.info/

  • gay sex dating January 14, 2022 at 9:17 am

    san diego speed dating gay https://gaypridee.com/

  • gay chat roullette January 14, 2022 at 1:14 pm

    gay phone sex chat commercial https://gaytgpost.com/

  • gay chat by zip code January 14, 2022 at 5:01 pm

    where to chat with gay pervs https://gay-buddies.com/

  • white gay liberal dating interracial to avoid seen as racist January 15, 2022 at 4:32 pm

    gay crossdresser dating https://speedgaydate.com/

  • vegas slots casino January 28, 2022 at 11:15 am

    play slots free wolf moon https://2-free-slots.com/

  • calendar with time slots January 28, 2022 at 3:29 pm

    igt slots online for free https://freeonlneslotmachine.com/

  • penny slots 4u January 28, 2022 at 6:58 pm

    slots era https://candylandslotmachine.com/

  • eso quick slots youtube January 28, 2022 at 11:40 pm

    aristocrat slots https://pennyslotmachines.org/

  • triple diamond free slots January 29, 2022 at 1:49 am

    google free slots https://slotmachinesworld.com/

  • las vegas slots free play February 3, 2022 at 4:11 pm

    real penny slots https://slot-machine-sale.com/

  • viva slots vegas free February 3, 2022 at 6:19 pm

    eso quick slots youtube https://beat-slot-machines.com/

  • 300 free slots of vegas February 3, 2022 at 11:30 pm

    tiki torch slots free https://download-slot-machines.com/

  • myvegas slots February 4, 2022 at 3:16 am

    club pogo slots https://411slotmachine.com/

  • zynga slots February 4, 2022 at 6:54 am

    american buffalo slots https://www-slotmachines.com/

  • the dissertation help February 10, 2022 at 1:21 pm

    quantitative dissertation help https://buydissertationhelp.com/

  • mba dissertation writing service February 11, 2022 at 10:23 am

    data analysis dissertation help https://dissertationwriting-service.com/

  • cheap dissertation help in los angeles February 11, 2022 at 12:46 pm

    writing service custom dissertation https://help-with-dissertations.com/

  • ucf thesis and dissertation February 11, 2022 at 5:53 pm

    jill biden dissertation pdf https://mydissertationwritinghelp.com/

  • best dissertation help service February 11, 2022 at 8:04 pm

    dissertation help in mumbai https://dissertations-writing.org/

  • writing law dissertation February 12, 2022 at 12:14 am

    writing a master’s dissertation https://helpon-doctoral-dissertations.net/

  • Comments are closed.

    Previous Post The Ultimate Secret to Financing the best Digital Marketing Strategy
    Next Post LinkedIn: Social Media for Serious Business

    Subscribe for the best digital info!

    Categories

    • Case Studies
    • Digital Marketing
    • Digital Strategy
    • Events & Celebrities
    • Fence Company Websites
    • New Website Launches
    • NJ Website Design
    • SEO
    • Social Media Marketing
    • Web Design By Industry
    • Website Content / Blogging
    • Website Design

    Recent Posts

    • Fence Company Websites: Our Top Priority
    • MORE Advanced Tactics for Facebook Referrals
    • Advanced Tactics for Facebook Referrals
    • Using Facebook to Get More Referrals
    • Does Your Company Have a Social Media Policy for Employees? … You Better!

    Archives

    • May 2021
    • March 2021
    • February 2021
    • January 2021
    • January 2020
    • June 2019
    • April 2019
    • August 2018
    • July 2018
    • June 2018
    • April 2018
    • February 2018
    • January 2018
    • December 2017
    • November 2017
    • August 2017
    • July 2017
    • June 2017
    • May 2017
    • April 2017
    • March 2017
    • February 2017
    • January 2017
    • December 2016
    • November 2016
    • October 2016
    • September 2016
    • August 2016
    • July 2016
    • June 2016
    • May 2016
    • April 2016

    • Fence Company Websites: Our Top Priority

    • MORE Advanced Tactics for Facebook Referrals

    • Advanced Tactics for Facebook Referrals

    • Using Facebook to Get More Referrals

    • Company Social Media Policy

      Does Your Company Have a Social Media Policy for Employees? … You Better!

    Social

    Tags

    atlantic city backlinks Branding CEO Space Design google Lead Generation Logo Margate Marketing Mobile NJ NJ Webdesign optimization Projects responsive reviews sem seo social media somers point visibility web design webdesign Web Designer Web Design for Clients web marketing website Website Design Wildwood NJ yelp

    About Us

    We are a South Jersey website design company. We provide a wide array of services to help small to mid-size businesses grow. By providing a complete digital solution, we simplify the process for our clients, while significantly improving their outcomes.

    More About Us

    DotCom Global Media 2018