DotCom Global Media Website Design Blog

Camden County NJ Website Design: Evaluation of the Best and Worst

Camden County NJ Website Design

Camden County NJ Website Design: Evaluation of the Best and Worst

For almost a year now, DotCom Global Media has been publishing weekly reports on Camden County NJ website design, based on comprehensive evaluations intended to uncover the best and worst local websites in the business world. Over 350 business websites were selected for this NJ Website Design study, which included a full analysis and report of each website. Grades were assigned in the areas of design, features, content, and authority.

This article provides an in-depth analysis of the websites for businesses, organizations, and associations located in Camden County NJ. This article is intended to be a resource for business owners and website design companies looking to create a new website, or redesign a current Camden County NJ website design.

This article provides an in-depth analysis of the websites for businesses, organizations, and associations located in Camden County NJ. This article is intended to be a resource for business owners and website design companies looking to create a new website, or redesign a current Camden County NJ website design.

In this article we have included the following information:

  1. Brief Overview of the County from a business perspective, and the need for an excellent Camden County NJ website design.
  2. Best Website Design examples in Camden County New Jersey
  3. High Potential Examples of Camden County NJ Website Design that would do very well with some strategic design/development changes
  4. Worst Website Design examples in Camden County New Jersey
  5. Simple Directory of Web Designers in Camden County New Jersey, or web design companies known for their Camden NJ website design work.

Local Towns Evaluated for Camden County NJ Website Design:

This study is ongoing, and new towns are evaluated by DotCom Global Media each week. There are thirty-seven different towns in Camden County  NJ and to date, we have combed through the business websites in two of these towns. Here are the towns that were evaluated for Camden County  NJ Website Design, so far.

Cherry Hill NJ

Collingswood NJ

Haddonfield NJ

Voorhees NJ

Opportunity/Need for Camden County NJ Website Design

Analyzing the current business environment and growth opportunities in Camden County New Jersey

Camden County NJ is a diverse part of South Jersey. There is the Adventure Aquarium with immaculate grounds and a beautiful facility, bringing families and tourists into the heart of Camden. It’s true that there are some distinctly  underdeveloped areas such as Camden City, but there are also some very affluent communities and successful businesses in parts of this county. Camden City is notorious for its high crime rate, but Camden County overall has a lower crime rate than further north in Essex County. Other towns in Camden County like Cherry Hill, Collingwood, West Berlin, and Voorhees are known for their wealthy residential communities and booming business districts. Camden is right outside of Philadelphia and it’s easy to transport between the two places by car or using public transportation. For business owners in certain industries, Camden is a golden opportunity because property and taxes are low relative to many other parts of New Jersey. Healthcare and Social Assistance, Retail Trade, and Education are the most industries in Camden County NJ.

Read through this article carefully if your business is located in Camden County NJ, or if you are planning to establish a company there. Your online presence is a huge piece of your business image and identity- Even if you’re NOT paying attention to it, your website says something about your business, good or bad.

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To see how your company’s website rates (in 10 key Google Analytics)

Best Examples of Camden County NJ Website Design

In addition to the most obvious features, there are many little things that make a website design great and effective. Top marks go to beautiful websites that have useful information AND are doing the types of things that make them attractive to Google, while also providing a positive user experience. Through our search, we came across  some good and bad local examples of Camden County New Jersey websites. Here’s what we found:

1. Adventure Aquarium, Camden NJ – http://www.adventureaquarium.com

Numerical Score: 93/100 

Design Grade……… B

Features Grade……. C

Content Grade…….. B

Authority Grade…… D

The Adventure Aquarium is arguably the best family attraction in Camden NJ. The website does a good job showing what the aquarium offers. There are events and exhibits and according to the website there are tanks totaling 2 million gallons of water! Design-wise, this is a solid site. On the homepage, there are video clips of swimming fish and aerial views of the aquarium. The navigation bar is simple, bright, and organized into drop down menus to make it easy to find what you’re looking for. There are several calls to action in the form of images with overlay text instead of using buttons, which is not a modern approach but just as effective. There aren’t many special features or tools on the site, so it’s pretty basic in functionality. Most importantly, the site is mobile friendly. From a content standpoint, this website is packed with useful and interesting text. The Blog is updated at 1-3 times a month, and the posts have a good balance of information and imagery. The posts could be longer, formatted for SEO and keyword optimized for better exposure. Search engines will crawl these pages but they won’t rank very high based on how they are right now. This business lacks authority online, partly due to this website but also because of off-site factors. For example, the Yelp page for this business is not managed well and it hurts the Adventure Aquarium’s ratings. There aren’t many backlinks helps to support this website, either. All of this impacts the authority and trust score for this website. There’s room for improvement on the digital marketing side of things and a few minor design details, but overall this is the best website we have evaluated in Camden County NJ.

2. Hi-Fi Sales, Cherry Hill NJ – http://hifisales.com/ 

Numerical Score: 70/100

Design Grade……… C

Features Grade…….D

Content Grade…….. B

Authority Grade…… C

The site is clean and has only a couple of very minor display errors.  This company / website is demonstrating a level of quality and excellence that would make me comfortable to give them a try.  Because I am a professional web designer, I instantly recognized a number of stock photos that were used in the website – which seems unnecessary to me.  I am certain they could have easily acquired their own great original photos.  I am not sure the average person would know these are stock, however, so I don’t know how serious this really is in this case. The information is fairly deep and their blog appears to have a new article posted roughly 2 to 3 times per month – so they are getting the job done there pretty well.  There was a weak attempt to make the sub-pages a bit more interesting but they didn’t go far enough.  I would recommend more photos, put information into columns more often, more bullet lists, more icons, and a whole host of ways to make the content appear more visually interesting.  The more interesting something looks, the more likely the website visitor is to actually read it.

3. Cherry Hill Health and Racquet Club, Cherry Hill NJ – https://chhrc.com/ 

Numerical Score: 68/100

Design Grade……… C

Features Grade……. D

Content Grade…….. C

Authority Grade…… D

The website is modern and works as expected.  It is clean and professional.  If this was an attorney, a doctors office, or an accountant – it would have received a higher score.  However, this is a health center.  This is a place where kids and adults go for fitness, for health, for activity and fun.  They completely missed the “energy”.  The biggest shortfall is in the photos.  Somewhere along the line, it appears they have forgotten rule #1 in exercise marketing.  It is not about the pushups … it is about the body you get from the pushups.  Taking it even further … it’s about the better life you will have because of the better body because of the pushups.  They are showing empty fitness rooms, a collection of cardio equipment and an empty “Fun Zone” for kids.  Where is the life?  Where is the experience, the energy, and the personal connection?  Big miss there.  As far as the rest of the site … solidly average.  Nothing wrong, nothing great.  A little inspiration and talent could make this site great.  As it is right now, it’s average, despite being one of the best of the websites we found in Cherry Hill NJ.

High Potential Examples of Camden County NJ Website Design

There are a lot of websites that kind of fall in the middle. They’re not good, but they could be worse. Most of these “high potential” website design examples are placed in this category because they scored low on our evaluation, but the businesses themselves are so great that we see a huge opportunity for success. Here are the local websites we found that don’t stand on their own yet, but could be absolutely killer if they made the right moves.

4. The Invictus Group, Cherry Hill NJ – http://theinvictusgroupinc.com/

Camden County NJ Website Design Grade B

5. Tech Please, Cherry Hill NJ – http://www.techplease.com/ 

Camden County NJ Website Design Grade B

6. Alloy Silverstein, Cherry Hill NJ – https://alloysilverstein.com/

Camden County NJ Website Design Grade C

7. Sahara Sam’s, West Berlin NJ – https://www.saharasams.com

Camden County NJ Website Design Grade C

8. Cherry Hill Mall, Cherry Hill NJ – https://cherryhillmall.com/ 

Camden County NJ Website Design Grade C

9. Diggerland, West Berlin NJ – https://www.diggerlandusa.com

Camden County NJ Website Design Grade C

10. Professional Safety Training Services, Cherry Hill NJ – http://www.psts.com/index.htm

Camden County NJ Website Design Grade D

11. Rutgers University, Camden NJ – https://business.camden.rutgers.edu

Camden County NJ Website Design Grade D

12. Elton Bike Shop, Cherry Hill NJ – http://www.erltonbike.com/ 

Camden County NJ Website Design Grade D

13. Ronald J. Cappuccio, JD, LLM, Cherry Hill NJ – http://www.taxesq.com/

Camden County NJ Website Design Grade D

14. Clementon Park and Splashworld, Clementon NJ – https://www.clementonpark.com

Camden County NJ Website Design Grade D

Worst Examples of Camden County NJ Website Design

Choosing the worst websites in a town like this is painful. As a web designer in the Camden County area, I’ve seen these types of mistakes over and over that are wreaking havoc on these businesses and killing their SERP ranking. Some of these websites are so terrible that I’m assuming they came free and ready-made with a domain purchase. The mistakes are numerous and easy to avoid if you’re a web designer who know’s what you’re doing.

15. Visual Expressions, Cherry Hill NJ – http://visualexpressions.000webhostapp.com/

Camden County NJ Website Design Grade F

16. IndeBlue, Collingswood NJ – http://www.indebluerestaurant.com/collingswood-nj

Camden County NJ Website Design Grade D

17. William W. Harmer Realty, Cherry Hill NJ – http://www.harmerrealty.net/

Camden County NJ Website Design Grade F

18. Fisher’s Appliance Repair, Cherry Hill NJ –  http://fishersappliancerepair.com/service-area/appliance-repair-cherry-hill-nj/

Camden County NJ Website Design Grade F

19. 76ers Training Complex, Camden NJ – http://www.nba.com/sixers/trainingcomplex/

Camden County NJ Website Design Grade F

20. R3 Consulting, Cherry Hill NJ –  http://www.r3consulting.net/

Camden County NJ Website Design Grade F

21. Business Solutions Enterprises, Cherry Hill NJ – http://www.businesscostsreduction.com/HomePage.html

Camden County NJ  Website Design Grade F

Get a FREE DIGITAL HEALTH REPORT

To see how your company’s website rates (in 10 key Google Analytics)

Directory of local Web Designers serving Camden County NJ

Below is a profile of each website designer in Camden County New Jersey (physical address is listed as Camden County NJ) or web company who is known for their Camden County NJ website design work.

Website Designers in Camden County New Jersey

DotCom Global Media

http://www.dotcomglobalmedia.com/

DotCom has roughly 20 full-time employees and is a full-service website design and internet marketing agency.  They have been in business since 1995.  DotCom works with dozens of clients in Somers Point and the surrounding area.  Of particular note is their national and international client list working with companies like Nike, Disney, and the New York Yankees just to name a few.  They have won numerous awards and have a stellar reputation.  In October 2016, the founder was honored to be selected to speak at the #1 rated small business conference in the U.S. (Forbes and Inc. Magazine).  This is clearly the top website design company in the entire region.

Evolve Studios

www.evolvestudios.com/

Evolve appears to be a small collection of independent contractors and service providers.  It appears they’ve been in business for over 10 years and they serve mostly local clients.  Their work is solid.

JSE Design Studio

http://www.new-jersey-webdesign.net/

JSE has been creating poor to mediocre websites for a painfully long time.  Frankly, we are surprised they still make websites.  They are mostly known for their Point-Of-Sale systems and other types of technical support -which we understand is much better than their website design.

Townsquare Media

http://www.townsquaremedia.com

Townsquare Media is well positioned thanks to their affiliation with the local radio industry. While the name is familiar with businesses in South Jersey, Townsquare Media is more infamous than famous. Their website designs are stock layouts and the SEO and digital marketing services they offer seem to lack a customized strategic approach. We have only heard bad things about this web design/marketing company. You could get the same quality for much less money with those starter packages that come cheap with a domain name purchase.

While there is no shortage of business activity in Camden County NJ, companies actively operating in this town are lacking in the area of effective web presence. This is a missed opportunity both for businesses and for potential customers. Most Camden NJ websites are poorly designed, and worse- they’re virtually impossible to find through online search.

To up your chances for success, get your Camden County NJ website design set up the right way on the right platform, with an approach that draws targeted traffic. A beautiful website that’s supported with smart tools and a digital marketing strategy will drastically help your local NJ-based business to thrive.

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