DotCom Global Media Website Design Blog

Burlington County NJ Website Design: Evaluation of the Best and Worst

Burlington County NJ Website Design

Burlington County NJ Website Design: Evaluation of the Best and Worst

For almost a year now, DotCom Global Media has been publishing weekly reports on Burlington County NJ website design, based on comprehensive evaluations intended to uncover the best and worst local websites in the business world. Over 350 business websites were selected for this NJ Website Design study, which included a full analysis and report of each website. Grades were assigned in the areas of design, features, content, and authority.

This article provides an in-depth analysis of the websites for businesses, organizations, and associations located in Burlington NJ. This article is intended to be a resource for business owners and website design companies looking to create a new website, or redesign a current Burlington County NJ website design.

This article provides an in-depth analysis of the websites for businesses, organizations, and associations located in Burlington County NJ. This article is intended to be a resource for business owners and website design companies looking to create a new website, or redesign a current Burlington NJ website design.

In this article we have included the following information:

  1. Brief Overview of the County from a business perspective, and the need for an excellent Burlington County NJ website design.
  2. Best Website Design examples in Burlington County New Jersey
  3. High Potential Examples of Burlington NJ Website Design that would do very well with some strategic design/development changes
  4. Worst Website Design examples in Burlington County New Jersey
  5. Simple Directory of Web Designers in Burlington County New Jersey, or web design companies known for their Burlington NJ website design work.

Local Towns Evaluated for Burlington County NJ Website Design:

This study is ongoing, and new towns are evaluated by DotCom Global Media each week. There are forty different towns in Burlington County NJ and to date, we have combed through the business websites in two of these towns. Here are the towns that were evaluated for Burlington NJ Website Design, so far.

Cinnaminson

Marlton NJ

Moorestown NJ

Mt. Laurel

Opportunity/Need for Burlington County NJ Website Design

Analyzing the current business environment and growth opportunities in Burlington County New Jersey

Burlington County is a large county located in the southern half of  New Jersey. Compared to the average statewide, Burlington has a slightly higher median household income which is currently $74,800, and the poverty rate is lower than New Jersey as a whole. Universities in Burlington County NJ include Burlington County College, Lincoln Technical Institute in Moorestown, and ITT Technical Instititue in Marlton.

The average property value in Burlington is $246,300. The percentage of homeowners is between 73-75% which is at least ten points higher than the national average. The majority of households own two cars and most residents drive themselves approximately 27 minutes to work.

Burlington County NJ has a much higher number of residents working as Law Enforcement Supervisors, Health Technicians, and in the Legal Profession. The most common industries in Burlington County NJ are Healthcare and Social Assistance, Retail Trade, and Educational Services. The least common industries are Arts, Entertainment, & Recreation, Utilities, Agriculture, Forestry, Fishing, and Hunting.

Read through this article carefully if your business is located in Burlington NJ, or if you are planning to establish a company there. Your online presence is a huge piece of your business image and identity- Even if you’re NOT paying attention to it, your website says something about your business, good or bad.

Get a FREE DIGITAL HEALTH REPORT

To see how your company’s website rates (in 10 key Google Analytics)

Best Examples of Burlington County NJ Website Design

In addition to the most obvious features, there are many little things that make a website design great and effective. Top marks go to beautiful websites that have useful information AND are doing the types of things that make them attractive to Google, while also providing a positive user experience. Through our search, we came across  some good and bad local examples of Burlington County New Jersey websites. Here’s what we found:

1. Bernie Robbins, Marlton NJ – http://www.bernierobbins.com

Numerical Score: 93/100

BERNIE ROBBINS Burlington County NJ Website Design

Design Grade………  B

Features Grade……. B

Content Grade…….. B

Authority Grade…… B

The Bernie Robbins jewelry website is very highly developed on the backend. Thousands of products are listed with detailed information and smart databases help to keep information current. The front end of the site is clean and easy to navigate. Most impressive from a content standpoint is the jewelry blog, which helped rank this website highly for a long list of industry specific keywords. This blog was updated several times a week last year but unfortunately, there hasn’t been an updated post in several months, which is likely why the SEO for this website has declined. Still, the Bernie Robbins website is performing very well online in this competitive industry, when it comes to showing up on the SERP. On-page content is in depth and informative, educating visitors on store policies and services such as financing and jewelry repair. This website has all of the basic features and a very organized menu that helps shoppers to easily browse by the designer brand or type of item they’re shopping for. All in all, this website is the best one of all of the businesses we reviewed for Marlton NJ website design. It’s a great model for any jewelry website to follow!

2. Ivy Rehab, Marlton NJ – https://www.ivyrehab.com

Numerical Score: 87/100

Design Grade……… B

Features Grade……. C

Content Grade…….. B

Authority Grade…… C

This is a great website. Right off the bat, you know what this business is and the call to action is clearly defined. The sliding gallery of hero images doesn’t add much value, but there is a short video that’s great quality and adds interest. The amount of informative written content on this website really helped the score for best Marlton NJ Website Design.   There is a page for every area of the body that could be troubling a prospective patient, and there is so much to be learned about the types of injuries and conditions and treatments available through physical therapy. There is a updated blog on this website that’s full of solid posts, but the format needs some work if they’re planning to rank for keywords this way. Over 8 programs are listed in the drop-down menu and there is a dedicated page for each one explaining what you can expect. The obligatory social media icons and presence of social proof are there, but it’s tough to find the testimonials without digging around. It’s a very clean design with modern features, such as a shrinking/expanding header and footer. It’s a really simple detail but it makes the site feel interactive and current. Also important to note, the website is mobile responsive.

3. Orpical Group, Marlton NJ – https://www.orpical.com 

Numerical Score: 84/100

Design Grade……… B

Features Grade…….C

Content Grade…….. C

Authority Grade…… C

The bottom of the homepage is more attractive and vibrant than the top, which is a mistake because the portion “above the fold” that you can see without scrolling or clicking is the most valuable opportunity to make a first impression. Usually, what you place in this area will impact the bounce rate. There should be a great hero image at the top and a compelling line of text to pull a visitor in. On the other pages of this website, the use of imagery and text is much better. There is a clear call to action and a nice layout to describe the acronym behind the name of this business. The blog on this website has some great posts and incorporates awesome graphics, but it doesn’t seem to be keyword optimized or updated on a regular basis. On the services page, there’s a list of bullet points to name all of the things they do for clients, but there is not much depth here. Only one of those services is clickable and leads to more information. (logo design) The website does have a nice design though, which may or may not be thanks to a great template. From a content and features standpoint, it could use some work, and the direct result would be a higher authority grade if done correctly. Still, it’s one of the best Marlton NJ website design examples that we found.

High Potential Examples of Burlington County NJ Website Design

There are a lot of websites that kind of fall in the middle. They’re not good, but they could be worse. Most of these “high potential” website design examples are placed in this category because they scored low on our evaluation, but the businesses themselves are so great that we see a huge opportunity for success. Here are the local websites we found that don’t stand on their own yet, but could be absolutely killer if they made the right moves.

4. Hypno Designs, Moorestown NJ www.hypnodesign.com 

Burlington County NJ Website Design Grade B

5. Starlite, Moorestown NJ – https://starlite.com

Burlington County NJ Website Design Grade B

6. Speakeasy Creative – http://www.wespeakeasy.com

Burlington County NJ Website Design Grade B

7. Estia, Marlton NJ – http://estiarestaurant.com/

Burlington County NJ Website Design Grade C

8. Image360, Marlton NJ – http://www.image360.com

Burlington County NJ Website Design Grade C

9. Perfect Communications, Moorestown NJ www.perfectcommunications.com

Burlington County NJ Website Design Grade C

10. Harvest Seasonal Grill and Wine Bar, Moorestown NJ – www.harvestseasonalgrill.com  

Burlington County NJ Website Design Grade C

11. Surety Title Co., Marlton NJ – https://mysurety.com/

Burlington County NJ Website Design Grade C

12. TruMethods, Moorestown NJ – http://www.trumethods.com

Burlington County NJ Website Design Grade C

13. Upland Business Capital, Moorestown NJ – http://uplandbusinesscapital.com

Burlington County NJ Website Design Grade C

14. DLC Technology Solutions, Marlton NJ – http://dlctechnology.com

Burlington County NJ Website Design Grade C

15. Jay Roberts Jewelers, Marlton NJ –http://www.jayrobertsjewelers.com

Burlington County NJ Website Design Grade C

16. Virtua Hospital, Marathon NJ – https://www.virtua.org/

Burlington County NJ Website Design Grade D

17. Cross County Connections, Marlton NJ – http://www.driveless.com

Burlington County NJ Website Design Grade D

18. Christopher L. Baxter Law,  Moorestown NJ – http://www.new-jersey-dui-defense.com 

Burlington County NJ Website Design Grade C

19. The Evergreens, Moorestown NJ – http://www.evergreens.org/

 Burlington County NJ Website Design Grade C

Worst Examples of Burlington County NJ Website Design

Choosing the worst websites in a town like this is painful. As a web designer in the Burlington area, I’ve seen these types of mistakes over and over that are wreaking havoc on these businesses and killing their SERP ranking. Some of these websites are so terrible that I’m assuming they came free and ready-made with a domain purchase. The mistakes are numerous and easy to avoid if you’re a web designer who know’s what you’re doing.

20. Lascala’s Fire, Marlton NJ – https://www.lascalasfire.com

 Burlington County NJ Website Design Grade F

21. Morgenstern Waxman Ellershaw, Marlton NJ – http://www.morgcpa.com

Burlington County NJ Website Design Grade F

22. Haefele Flanagan, Moorestown NJ – http://www.hfco.com

Burlington County NJ Website Design Grade F

23. Marlton Tavern, Marlton NJ – http://themarltontavern.com

Burlington County NJ Website Design Grade F

24. Quality Concepts, Moorestown NJ – http://www.qualityconcepts.com

Burlington County NJ Website Design Grade F

25. Ragazzi Restaurant, Marlton NJ – http://ragazzimarlton.com

Burlington County NJ Website Design Grade F

26. Aunt Selma’s Candy, Moorestown NJ – http://auntselmascandy.com/index.html

Burlington County NJ Website Design Grade F

27. By All Writes, Marlton NJ – http://byallwrites.biz/

Burlington County NJ Website Design Grade F

Get a FREE DIGITAL HEALTH REPORT

To see how your company’s website rates (in 10 key Google Analytics)

Directory of local Web Designers serving Burlington County NJ

Below is a profile of each website designer in Burlington County New Jersey (physical address is listed as Burlington) or web company who is known for their Burlington County NJ website design work.

Website Designers in Burlington County New Jersey

DotCom Global Media

http://www.dotcomglobalmedia.com/

DotCom has roughly 20 full-time employees and is a full-service website design and internet marketing agency.  They have been in business since 1995.  DotCom works with dozens of clients in Somers Point and the surrounding area.  Of particular note is their national and international client list working with companies like Nike, Disney, and the New York Yankees just to name a few.  They have won numerous awards and have a stellar reputation.  In October 2016, the founder was honored to be selected to speak at the #1 rated small business conference in the U.S. (Forbes and Inc. Magazine).  This is clearly the top website design company in the entire region.

Evolve Studios

www.evolvestudios.com/

Evolve appears to be a small collection of independent contractors and service providers.  It appears they’ve been in business for over 10 years and they serve mostly local clients.  Their work is solid.

JSE Design Studio

http://www.new-jersey-webdesign.net/

JSE has been creating poor to mediocre websites for a painfully long time.  Frankly, we are surprised they still make websites.  They are mostly known for their Point-Of-Sale systems and other types of technical support -which we understand is much better than their website design.

Townsquare Media

http://www.townsquaremedia.com

Townsquare Media is well positioned thanks to their affiliation with the local radio industry. While the name is familiar with businesses in South Jersey, Townsquare Media is more infamous than famous. Their website designs are stock layouts and the SEO and digital marketing services they offer seem to lack a customized strategic approach. We have only heard bad things about this web design/marketing company. You could get the same quality for much less money with those starter packages that come cheap with a domain name purchase.

While there is no shortage of business activity in Burlington County NJ, companies actively operating in this town are lacking in the area of effective web presence. This is a missed opportunity both for businesses and for potential customers. Most Burlington County NJ websites are poorly designed, and worse- they’re virtually impossible to find through online search.

To up your chances for success, get your Burlington County  NJ website design set up the right way on the right platform, with an approach that draws targeted traffic. A beautiful website that’s supported with smart tools and a digital marketing strategy will drastically help your local NJ-based business to thrive.

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