DotCom Global Media Website Design Blog

Best/Worst Local Websites: Web Designer in Cape May New Jersey

Web Designer in Cape May New Jersey

Best/Worst Local Websites: Web Designer in Cape May New Jersey

This article provides an in-depth analysis of the websites for businesses, organizations, and associations located in Cape May New Jersey. This article is intended to be a resource for business owners and website design companies looking to create a new website or redesign a current website with a web designer in Cape May New Jersey.

In this article we have included the following information:

  1. A brief overview of this town from a business perspective, as a web designer in Cape May New Jersey
  2. Our picks for the Best Websites in Cape May New Jersey
  3. Our picks for the Worst Websites in Cape May New Jersey
  4. directory of the web designers in Cape May New Jersey or web design companies that serve multiple companies that are located in Cape May New Jersey

Overview of Opportunity/Need for Web Designer in Cape May New Jersey

Analyzing the current business environment and growth opportunities with a great web designer in Cape May New Jersey

Cape May, New Jersey, “The Nation’s Oldest Seaside Resort”, is a beautiful blend of the old and the new, with charming historic houses alongside bustling business complexes. According to Trip Advisor, Cape May’s splendid beaches and resort rank 2nd Best in the USA and No.# 9 worldwide. Naturally, it takes a little more than just sand and water to get such a high rating; lots of places have those things! Entrepreneurship, good business sense, and the wise use of the opportunities available have turned Cape May into what it is today. Cape May is a place for successful businesses, where having an outstanding website that beats competition is paramount.

The Good, the Bad, and the Ugly in Website Design

What makes a web design successful? We’ve gone through scores of Cape May local business websites and picked examples of the best down to the worst. This article is not intended to be a statistical analysis, but to help you critique your own website give you a mental image of how to improve your own business website. We’ve based our criteria on 5 main points:

To see how your company’s website rates (in 10 key Google Analytics)

Best Websites in Cape May New Jersey

Top marks go to great looking websites that have useful information AND are doing the types of things that make them attractive to Google, while also providing a positive user experience. We are happy to say we found some great local examples in Cape May New Jersey.

1. Elaine’s Cape May – Boutique Hotel, Special Events, and Dinner Theater
Cape May New Jersey

This website approaches the challenge of having multiple target viewers (people looking for hotels, people looking for wedding venues, people looking for eateries, etc.) with finesse and an excellent layout. It is clear what the purpose of Elaine’s Cape May is from the very beginning, and just as easy to navigate through the website itself. Well-chosen photos capture the ambience of the location. Relevant links that lead the viewer to a decision to use this venue are included, such as restaurant menus.

2. Lucky Bones Back Water Grille
Cape May New Jersey

This one gets the job done nicely and is straight to the point. Tabs are easy to navigate; all relevant information that a potential customer could be looking for is right here, such as the menus and membership program. The beautifully designed menu looks like it was specifically intended for the internet, and not just a PDF scanned through the printer at the back of the store. Excellent images and photos enhance, but don’t clutter up the pages.

3. Cape May Carts
Cape May New Jersey

Living proof that a website doesn’t need to be elaborate to be great! This simple site presents information clearly, answers all of the viewer’s questions, and provides everything you need to know about how to rent a cart in Cape May. A top quality background design, plus choice images, make the site interesting and eye-catching. Nothing distracting or confusing to leave people feeling lost. Nice work.

4. Periwinkle Inn
Cape May New Jersey

Well-written web content, brilliant photography, and careful capturing of the ambiance make this website an excellent representation of the Periwinkle Inn. Again, this isn’t an enormous website, but everything that a viewer could be searching for on this topic is given, such as what the rooms look like, what the amenities are, what deals are available, etc.

5. La Mer Beach Front Inn
Cape May New Jersey

Great website with plenty of information, making it easy for a trip planner to book an overnight stay here. Quality photos convey the atmosphere well. Additional information, such as the page on Cape May attractions, shows knowledge of the surrounding area. Overall, however, this website does its job well.

The Bad: The general choice of font type and size could be improved; the size is smaller than is normally recommended for internet reading.

6. Montreal Beach Resort
Cape May New Jersey

A very nice design, this website uses photos and interesting variations on the norm, making it stand out from others. For example, there’s the sunset-color “paint brush stroke” background on the tabs when you click on them. All information is easy to locate and plenty of it is given, including local news and an ongoing blog on activities in the region.

7. Leith Hall Bed and Breakfast
Cape May New Jersey

Simple but concise. This website makes the most of a few well thought out images while providing well laid-out web content. The website is more content rich than it appears at first glance, with plenty of information in drop-down tabs that provide a thorough picture of the venue’s character and purpose.

The Bad: A first time visitor to this website might feel underwhelmed by the seemingly empty pages. Only when you click on the tabs do you realize that there’s a lot more than meets the eye.

8. The Queen Victoria Bed and Breakfast 
Cape May New Jersey

The design has been well thought out and portrays the atmosphere really well. A plenitude of relevant material and fascinating tit-bits, such as the Cape May Sketchbook and the Photo Gallery, make this site helpful and interesting. This website is fun to browse to get a feel for Cape May and its surrounding area, and will certainly attract guests to stay here.

9. The Mason Cottage 
Cape May New Jersey

This website shows off the business’ beautiful location. Large professional photos, a delightful logo, and nice-and-easy navigation make the site appealing and easy to use.

10. East Coast Water Sports
Cape May New Jersey

This website is comprehensive and solid, with a good number of bells and whistles, such as several videos- enough to add to the core message but not so much that it’s overwhelming. Clear layout makes it easy to use this site, find discounts, and plan and book activities. The choices of color and design are excellent for this niche business.

Worst Websites in Cape May New Jersey

You’ve seen the “good” but now it’s time to take a look at the BAD and UGLY. As a web designer in Cape May New Jersey, I’ve seen the same types of mistakes made over and over that are wreaking havoc on these local businesses and sabotaging their potential for growth and exposure. Some of these websites are so bad that I’m hoping they came free and ready-made with a domain purchase. The mistakes are numerous and they should be called out.

I’m just going to say it: Presenting your written content in a tiny italicized font on the Home Page is one way of guaranteeing that no one will ever read it. This completely defeats the purpose. Moreover, the links on this site are confusing, with highlighted blue print in several places that look like links, but aren’t really links after all.

Mind, in some other towns, this particular website might rank somewhere in the middle of good and bad. It does its main job of letting the viewer know what the business is. But Cape May is a bustling city with plenty of competition, and a boring, unimaginative, information-empty website like this one just isn’t going to cut it. The whole thing is generic and cliché.

They made an effort, with nice visuals and large photos. But the pages take so long to load, it’s painful, and NO ONE is going to wait for that. Web optimized photos and quick loading layouts are essential these days. Say goodbye to your traffic, otherwise.

Wasted potential! Almost zero use has been made of the fantastic photos that a group like this could have! Instead, bland pictures with no message appeal and no content of interest have been used, among overbearing chunks of text and a boring layout. The group looks like a bunch of amateurs, with a cheap DIY website.

This site’s unusual topic makes it fascinating and will probably keep internet surfers with it for a while. But let’s be honest…there’s a lot of room for improvement. This topic is such a wealth of information that it’s a pity to see it wasted on a mediocre website like this. Where are the amazing photos, visuals, and stories. The Gallery is especially disappointing, since we know it could be done so much better!

This website is poorly structured, with drop-down tabs and links organized haphazardly down the pages. If a viewer came to this site to find a specific piece of information, he or she could spend a long time searching for it. There is little logical order to the layout. Visual images and photos are unappealing and convey almost nothing about the college’s unique atmosphere or character.

This website is bland and impersonal. The written content is given in huge chunks of small print, meaning it’s unlikely a viewer will ever read it. That’s a pity, since there’s actually a lot of excellent information in it. It’s a waste of otherwise good web content due to the poor presentation.

Here is an example of a business that should have an outstanding image, and instead has the look of a cheap, at-home, on-the-side job. There is enough material on the site for a magnificent photo gallery, and instead the Gallery is a disappointment with bland shots that look like they were taken with a cheap camera. Most of the written content seems generic, as if they were simply writing what they thought people wanted to hear.

The otherwise stunning photography takes so long with the fade transition feature. It’s a sorry waste of some truly beautiful pictures! The Rates Page is poorly laid out; I am probably not the only viewer to look at it and think “huh?” The Policies Page also takes some deciphering to get the message.

We saved the worst for last. From the first photos that you see, you wouldn’t even guess this website is for a hotel. Bad start. Even on the Room Page, the first photo is of a group of people in a swimming pool. You have to scroll down through several paragraphs of poorly written content before you see tiny photos of the actual bedrooms. The Rates-and-Policies Page look like a mom-and-pop B&B set-up, not a full-blown hotel. It may have changed lately, but when I clicked on the Recent News tab, a blank page came up.

The Online Reservations page takes you to a different website with an uninviting layout. When I tried it out, it told me: “Sorry, the system shows no availability for your arrival date and length of stay. Please select different dates or if your travel dates are fixed, call/email us directly to fulfill your travel requirements… Click Here to place yourself on the wait list in case of cancellation.”  What do you think the chances are of a visitor simply finding another hotel?

Web Designer in Cape May New Jersey

Below is a profile of each website designer in Cape May New Jersey (physical address is listed as Cape May) or any web company who serves multiple businesses within Cape May New Jersey.

Website Designers in Cape May New Jersey

DotCom Global Media

DotCom has roughly 20 full-time employees and is a full-service website design and internet marketing agency.  They have been in business since 1995.  DotCom works with dozens of clients in Somers Point and the surrounding area.  Of particular note is their national and international client list working with companies like Nike, Disney, and the New York Yankees just to name a few.  They have won numerous awards and have a stellar reputation.  In October 2016, the founder was honored to be selected to speak at the #1 rated small business conference in the U.S. (Forbes and Inc. Magazine).  This is clearly the top website design company in the entire region.

Evolve Studios

Evolve appears to be a small collection of independent contractors and service providers.  It appears they’ve been in business for over 10 years and they serve mostly local clients.  Their work is solid.

JSE Design Studio

JSE has been creating poor to mediocre websites for a painfully long time.  Frankly, we are surprised they still make websites.  They are mostly known for their Point-Of-Sale systems and other types of technical support -which we understand is much better than their website design.

Find a Web Designer in Cape May New Jersey

We hope this article has given you a good idea of what to look out for and what questions to ask before you hire a webs designer in Cape May New Jersey. You won’t want your own business website to end up on someone else’s 10 Worst Websites List! Aim for a website designer in Cape May New Jersey that’s able to give Cape May’s 10 Best Websites a run for their money!

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