Website Content / Blogging, Website Design

People are Writing your Website OFF because of Content (or lack of it!)

Sam Natello - May 15, 2016

website design Somers Point NJ

Content writing is SO CRUCIAL for website managers! Without high-quality written website content, your website ranks lower in Google, and visitors have no reason to stick around. We do website design Somers Point NJ. Call us today for your project.

If you’re not writing content, your website is losing visitors

Content writing works to increase your website’s visibility and attract targeted leads that are likely to become new customers. If you don’t have valuable content on your website, you’re losing visitors. Content can be incorporated a number of ways, depending on your website design.

You can publish content as:

  • Informational paragraphs (aka body text) on web pages
  • Extended photo captions attached to images within a gallery
  • Blog articles, organized by category and sorted by descriptive tags

Make sure your content writing is timely

When people visit your website, they should see that your site is actively maintained. Add written content regularly, whether it’s once a month or once a day to keep your website updated. Dates are key indicators, too. The date of your last blog post and the copyright date in the footer will announce when your content writing is being neglected. Be consistent so visitors will have a reason to keep coming back to your website.

Once in a while, read through the text on your site and look for outdated information. As products and services evolve, your content should be updated to reflect any changes. When you are writing content, try to use current industry terms and modern-day examples. Avoid using outdated words and phrases that would be unfamiliar to your target customer.

Not only does content matter to visitors on your site, but content writing matters to search engines, too. Content writing increases visible…big time! If you’re writing blog-style articles for your website, publish them consistently. Websites with frequently added content trigger Google. When your website is actively updated, it helps your ranking to go up even higher. Google scans your website regularly to determine how to rank your content writing. If you have great content that is rich in keywords, your website will be placed closer to the top of Page One. This is practically a guarantee that your traffic will skyrocket. If you need help talk to us today we do website design Somers Point NJ.

website content

Work at writing content your customers care about

Do you know what people in your target market are searching for? What do they need, wonder, or care about? This is the content that you should be writing, as a way to meet a demand for information. A business should always provide a solution to a problem. Give plenty of thought to the issues that impact your target customers. Explore what their problems are and how you can help.

Content writing has a direct impact on your conversion rate, so you should create awesome written content that your customers will value.

The Internet will tell you everything you need to know when you’re developing a content writing plan. If you skip past topic research to find out what people are searching for, you will risk writing content that nobody cares about. If you’re going to spend time writing website content, make sure the content is valuable to the specific people you want for customers.

High quality website content writing is the ultimate goal

High quality content requires that your style, grammar and visual presentation are all top-notch. Nobody feels impressed by a professional article that’s laced with run-on sentences, typos, and silly grammatical mistakes. Website content is a chance to put your best foot forward. Use spell-check, proof read it, and let your friend read your final drafts before you publish your written content.

Your style should reflect you and your company. Let your personality shine through to give your content a voice of its own, so your visitors will feel the authenticity. Don’t be afraid to show a sense of humor. Be informal when your content writing calls for it. Use words that will resonate with your target customer, and speak in a style that they will understand and appreciate. You should also use photos and images to highlight key points in your written content. If your article is too hard to read or appears to be too long, people will likely ignore it.

Website Design Somers Point NJ draws customers with high quality content writing

Don’t underestimate the power of high quality content writing. It’s a fruitful way to attract leads that are most likely to convert into customers.

Fill your pages with content that is SO GOOD it will make visitors bookmark your website and keep coming back for more!

We do website design Somers Point NJ, We can work with you to design an amazing website that fits your needs!

Sam Natello is the founder and top dog at DotCom Global Media. Sam is expert digital strategist who has worked with some of the top brands in the world. In addition to running one of the premier website design and digital marketing agencies in the U.S., Sam also serves on the board of directors for multiple high-performing companies, is an author, and has spoken at business conferences across the United States. Read his inspirational story "From Homeless to CEO." Feel free to send a message to Sam with any questions or comments.

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