Is your website optimized properly and ranking high in search engines? Spammers sure don’t think so!
Check your email spam folder and you’ll likely see their many attempts to tell you so. If you haven’t received website targeted solicitations, it’s only a matter of time before they start bogging down your inbox.
Beware of spammers that want to help your website!
Spam is one of those things that everybody has to deal with. Just to be clear, we’re not talking about Spam in a can. Misleading messages from strangers crowd up inboxes daily, and some can be pretty convincing! Despite clever tactics used by spammers, do not trust the strangers in your inbox.
In May 2015, Symantec reported that half of all email sent to business email accounts are actually spam. The number changes slightly according to specific industries, but the report shows that 51-56% of all email sent to businesses are unwanted solicitations. Spamming tactics are getting more sophisticated by the day. These sneaky strangers are targeting business owners in all different industries.
You’re already aware of phishing schemes and identity theft, but the more specific promises made to improve website visibility and search engine optimization (SEO) can be convincing, even to cautious business owners. Thanks to automation technology, more sophisticated spammers are sending messages that look pretty specific to your company’s website… but it’s definitely not personal.
It even happens to us.
At DotCom Global Media, our inboxes are bombarded with claims made by foreigners who want to increase our SEO and rank us higher in Google. Little do they know that our company specializes in web development and digital marketing! We know what they’re up to, and it’s not good. These spammers are just scammers who are trying to get the best of you and your professional website. It’s very easy to use deceptive practices that will trick website owners into thinking their site is ranking higher and performing better. Be very skeptical of those who claim to improve your website’s SEO overnight. These tricky tactics do not provide lasting results.
Is it already too late? If you have surrendered authority to these strangers claiming to do it better, you’re in a very risky situation. Nine times out of ten, these hacks use automated services that fall into the no-no marketing category, disdainfully called Black Hat SEO.
Black Hat SEO is trending in Spam
Black Hat SEO is a term applied to the shady, punishable ways used to falsify your website’s ranking. Black Hat breaks the rules that marketers are universally expected to know and abide by. Black Hat SEO might seem to work at first when you see increased traffic or higher rank in Google, but your success will be short-lived. You can read this Forbes article to learn about shady techniques used by Black Hat Marketers but in general, those visitors will be fake users and your ranking will be temporary. Worst of all, search engines will pick up on your phony claim to fame and you will pay for it later.
As a website owner, seeing your traffic multiply overnight is exciting, but it triggers an alert within the major search engines. When this happens, the Internet security powers-that-be will lay into you with the speed and aggression of an FBI SWAT team. Even if you didn’t know that Black Hat techniques were used to optimize your site, the responsibility falls on the website owner.
The unfamiliar, self-proclaimed SEO experts that flood your inbox are not authentic SEO marketers. They are hacks, looking to plug you into their automated, Black Hat technology. It would be a mistake to grant permission and access to these strangers. Even if the cost was a fraction of what you normally pay, the risk is simply not worth it. Your site can be penalized and de-ranked, de-indexed and virtually erased from Google if there are Black Hat tactics traced back to your website.
For best overall results, stick to Blue Hat SEO
As a partner of DotCom Global Media, you have support from trustworthy marketing experts. We know the rules inside and out, and our team’s approach to websites and SEO is set up for long-term success. Our strategies are transparent, so your site runs no risk of losing rank or getting penalized. For the sake of branding at DotCom Global Media, we’ll be calling our approach Blue Hat SEO.
If you want to talk about rank and scores, or how SEO is measured in relation to your site, just talk to us. We keep reports and can explain the details of what we do each month to keep your site on a steady incline. Blue Hat SEO represents the way we strive to exceed our client’s expectations in legal, ethical ways. With over 20 years of experience in this space, we know how to get the most desirable results while maintaining a reputation for excellence and success.
Delete spam, block and avoid the strangers in your inbox
The stranger in your inbox loves to talk about your website and links, and what he could do better. He might throw stats at you and offer low rates, but he’s not really viewing your website and analytics to create a plan to help you. You have the choice to ignore or delete these phony emails, or to try blocking the sender. Unfortunately, the sender address is often changed so he can override your spam filters. Just be prepared, and avoid falling into a Black Hat SEO trap. If you are concerned about solicitations you’ve received, or if you fear that your website is at risk, reach out to our team ASAP.
Now that you know, there’s nothing to worry about! When you get your next message from a stranger trying to rank you higher in Google, you will see the black hat from a mile away… and run.