DotCom Global Media Website Design Blog

  • Home
  • Contact
  • Blog
SEO, Website Design

Put your Site to the Mobile Friendly Test or Google will Bury You Alive

Sam Natello - May 30, 2016

Mobile friendly website test

Do you ever procrastinate until a problem becomes so big you are forced to deal with it? Now is one of those times if your website isn’t mobile friendly. Make sure your site passes the mobile friendly website test before it loses major rank on Google.

Passing the mobile friendly test will give you better exposure and traffic

Mobile devices have finally outmatched computers! According to a report by comScore, 60% of time spent using digital media is accessed from a mobile device. Your customers are on the go, all of the time. They’re using smartphones, iPads, iPods, Kindles, Apple watches… and a new mobile gadget will likely spring up before this article is posted! Mobile devices are hugely important for your online marketing strategy because mobile devices allow customers to stay connected. Whether they are sitting on a train, waiting for their kid’s practice to end, or standing in line at the grocery store, they want to be informed and entertained during those in between times.

Is your website designed with on-the-go people in mind? Do your pages load quickly on mobile devices, with text that is easy to read on a small screen? Are your buttons big enough to click with a fingertip? There are many things that go into making a mobile friendly website, but these things definitely impact the user experience. It’s safe to assume that MOST of your visitors are accessing your site with a mobile device, so make sure that your website measures up in the mobile friendly test.

Google punishes websites that don’t measure up with mobile friendly

Mobile-friendliness directly increases the exposure your website gets through search engines. Google harshly punishes websites that are not mobile friendly. Google has even created a tool so people can check if their site is currently mobile friendly. If your website is not mobile friendly, your ranking will soon drop so low that you’ll essentially be dead to search engines. A mobile friendly website is not just a luxury- it’s an absolute necessity.

Use Google’s tool to see if your website passes the mobile friendly test. Don’t avoid this tool because you’re afraid of getting caught with a non-mobile website. Google has robots crawling your website regularly to check for these things, so really you can’t prevent them from finding out.

Prioritize functionality to pass the mobile friendly test

Designing a mobile friendly website is easy if you know what to prioritize. The key thing is keeping function over form. Above all else, mobile friendly websites need to be easy to use. You must simplify your website dramatically, in most cases even compromising your visual design. Prioritize your written content and images.

Make it easy for people to take the action you want them to take. Whether you want visitors to sign up, click to buy, or call your office, make sure they can do it in 2-3 steps. Remember that mobile customers are on the go, so time is limited.

mobile friendly website test

Remember that many people are using their mobile devices to kill time, so this is a great opportunity to offer written content. Build links into your mobile friendly website so people can access your blog posts, articles and body copy. The font size must be large enough to read comfortably. Make sure you text is contained so they won’t need to scroll across the width of the page. You might want people to comment or enter information, but keep data entry to a minimum on your mobile friendly website.

Don’t complicate things by making a separate mobile friendly site

You don’t have to create a fully separate website to pass the mobile friendly test. You don’t need a new domain name or hosting, or a second subdirectory. The simplest way to create a mobile friendly version of your website is to use a responsive web design platform and/or template so you can manage and update your desktop and mobile site from the same place.

Don’t bite off more than you can chew! Either hire a professional web designer or use a responsive platform to build a mobile friendly website. Most website managers have access to analytics so you can check to see what percent of your visitors of using mobile devices. You can also check to see the last time Google crawled your site. Try to pass the mobile friendly test as soon as possible so Google doesn’t push you out of the search engine loop.

Build a website that will dominate the mobile friendly website test

Would you pass the mobile friendly test? Make your website mobile friendly as soon as possible, or say goodbye to your visitors and search engine exposure. Your website must function properly to prevent losing mobile visitors, plus Google will bury your website alive if it isn’t mobile friendly!

Tags | google, Mobile, seo
 0
Share Now

Sam Natello

Sam Natello is the founder and top dog at DotCom Global Media. Sam is expert digital strategist who has worked with some of the top brands in the world. In addition to running one of the premier website design and digital marketing agencies in the U.S., Sam also serves on the board of directors for multiple high-performing companies, is an author, and has spoken at business conferences across the United States. Read his inspirational story "From Homeless to CEO." Feel free to send a message to Sam with any questions or comments.

You Might Also Like

Backlinks for SEO Digital Marketing, SEO

What Are Backlinks (and Do They Still Matter)?

July 5, 2018
What is SEO Digital Marketing, SEO, Website Design

What is SEO and Why Should I Care?

May 17, 2016
SEO backlinks Digital Marketing, SEO, Website Design

SEO Tips: Real World Backlink Examples (part 3)

July 19, 2018

One Response

  • viagra 100mg pills February 19, 2021 at 2:46 am

    viagra express delivery

    generic viagra suppliers

  • Comments are closed.

    Previous Post CEOSpace: Linda Clemons
    Next Post How The Newswire Service Can Help Your Business

    Subscribe for the best digital info!

    Categories

    • Case Studies
    • Digital Marketing
    • Digital Strategy
    • Events & Celebrities
    • New Website Launches
    • NJ Website Design
    • SEO
    • Social Media Marketing
    • Web Design By Industry
    • Website Content / Blogging
    • Website Design

    Recent Posts

    • Advanced Tactics for Facebook Referrals
    • Using Facebook to Get More Referrals
    • Does Your Company Have a Social Media Policy for Employees? … You Better!
    • Improving Your REFERRAL SYSTEM : Expert Tip #1
    • Best Examples of Website Photo Galleries

    Archives

    • February 2021
    • January 2021
    • January 2020
    • June 2019
    • April 2019
    • August 2018
    • July 2018
    • June 2018
    • April 2018
    • February 2018
    • January 2018
    • December 2017
    • November 2017
    • August 2017
    • July 2017
    • June 2017
    • May 2017
    • April 2017
    • March 2017
    • February 2017
    • January 2017
    • December 2016
    • November 2016
    • October 2016
    • September 2016
    • August 2016
    • July 2016
    • June 2016
    • May 2016
    • April 2016

    • Advanced Tactics for Facebook Referrals

    • Using Facebook to Get More Referrals

    • Company Social Media Policy

      Does Your Company Have a Social Media Policy for Employees? … You Better!

    • Improving your referral system

      Improving Your REFERRAL SYSTEM : Expert Tip #1

    • Best Examples of Website Photo Galleries

    Social

    Tags

    atlantic city backlinks Branding CEO Space Design google Lead Generation Logo Margate Marketing Mobile NJ NJ Webdesign optimization Projects responsive reviews sem seo social media somers point visibility web design webdesign Web Designer Web Design for Clients web marketing website Website Design Wildwood NJ yelp

    About Us

    We are a South Jersey website design company. We provide a wide array of services to help small to mid-size businesses grow. By providing a complete digital solution, we simplify the process for our clients, while significantly improving their outcomes.

    More About Us

    DotCom Global Media 2018