Take a good look at the photos and videos in your media library and be honest with yourself. Are you using high quality images? Do they load quickly on your web pages? If your media library doesn’t reflect your brand’s image and quality, visitors will go somewhere else.
Don’t let your media library keep you from gaining new customers!
A picture is worth a thousand words and this is especially true for a website. Online shoppers are busy and they will leave your site within seconds if the homepage fails to draw them in. The images in your media library have a direct impact on traffic, user experience and conversion rates. Whatever photos and videos you are featuring online, one thing is certain: Your images are sending a message.
Small businesses are notorious for using poor visual content on their websites. We’re not pointing any fingers… but are you one of the guilty ones? If an amateur takes your photos and videos, your media library is quite possibly a flop. This is important to acknowledge because it impacts your conversion rate!
Most people can tell a good media library from a bad one
The truth is that most people can tell a good image from a bad one, even without any knowledge of photography. Media content surrounds us every day, so our brains are used to judging the quality of visual content. Your website will be far more effective when you showcase your business the right way. If your homepage is displaying poor visual content, your first-time visitors are not going to stick around long enough to find out what you’re offering.
It’s hard to describe in words what makes a image a “good one” but at a glance you can see the difference. Here are ten guidelines you should keep in mind.
Images for you website should be:
- Shot using professional equipment
- High resolution as appropriate for onscreen viewing
- Contrasted background/foreground
- Well lit with minimal shadows
- Accurate in color and scale
- Zoomed in enough to show detail
- Not blurry or pixelated
- Not overly photo-shopped (it kills credibility)
- Consistent with other photos in the collection
- Saved in proper format for fast upload speed
Make sure the images in your media library are shareable
Photos and videos are valuable content boosters when it comes to online marketing. Savvy businesspeople compile stunning images in a media library, to be easily shared on a website or social media platform. The chance of your links being shared and your posts going viral increases significantly when you attach a dynamic image or an interesting video. Quality images tend to capture attention, increase engagement and promote network sharing.
Keep off-limits images out of your media library
Don’t be so fast to grab photos that you’re finding on Google Images. Even if the photo doesn’t have a stamp or watermark over it, you still might not be legally allowed to use it. Make sure you filter photos according to copyright and usage rights. Some photos are completely off limits, and others are permitted for non-commercial use. This can become a big problem, especially if the photo goes viral. You may be forced to delete content, regardless of the interaction you’ve received on it. The photo’s original owner could also sue you, so be careful about copyright infringement.
Options are quite limited when it comes to finding royalty-free professional photography. You could subscribe to a stock photography service, but this will only provide you with general photos, to set the overall mood of your page. Too much stock photography can make a website seem generic. The better option is to schedule a photoshoot so you can access a bunch of useable content for your media library.
If your media library isn’t awesome, call a professional
Your media library is a worthwhile investment. Whenever possible, get professional original images for your webpages. Don’t forget to use professional photos on your social media marketing. Depending on your budget, professional photo and video services might be too expensive. This is probably why so many small businesses use dull, boring imagery. There are commercial photographers at the low end and high end. Prices range from $20 to $65 per photo. Some photographers charge hourly and add a fee for each photo you choose to have edited.
A great media library is possible even on a tight budget
Consider hiring a local college-level artist to help build your media library. You might want to see a portfolio first, just to be safe. Make sure that the photographer’s skill level and style and quality meet your expectations. Also remember to keep your images updated. Your media library should display the complete product line that you carry. Try to think ahead and plan a follow-up photo shoot when you release new products. Ask the photographer to make a note so you can replicate your original setup when it’s time to add new photos.
Use your media library to engage visitors and increase sales
Every business needs to have a media library full of high quality photos and videos. Use professional visual content on your website and your media library will help convert leads into customers!
109 Responses
I liked your blog so much.
I would like to thank you for the contribution.
I found the best coquitlam mortgage broker.
Chack out the best mortgage broker in Coquitlam BC.
I found the best MLS website our there
Search Active and Sold MLS listings in Vancover BC.
I found the best Vancouver mortgage broker.
Check out the best mortgage broker in Vancouver BC.
Mr Payday is the best.
Just want to share with you my favourite loan provider.
I found the best mortgage calculator.
Check out this Canada mortgage calculator.
I found the best mortgage calculator.
Check out this Canada mortgage calculator.
Very cool O Canada performance.
This guy rocks with his O Canada performance.
buy cialis canada
cialis from canada
Discount viagra
Free viagra sample
erectile dysfunction medications
ed medication
non prescription erection pills
erectile dysfunction medicines
cheap erectile dysfunction pill
erectile dysfunction drug
cialis for sale
cialis 20 mg
canada pharmacy
best online pharmacy
Viagra or cialis
cialis mastercard
vardenafil pill
levitra dosage
vardenafil canada
levitra online
vardenafil usa
levitra coupon
empire city casino online
casino online gambling
viagra pill
viagra from india
Google
Usually posts some extremely fascinating stuff like this. If youre new to this site.
cbd for cats
[…]although internet sites we backlink to beneath are considerably not associated to ours, we feel they are basically really worth a go by, so possess a look[…]
Sonia Randhawa
[…]that may be the finish of this report. Right here you will locate some web-sites that we believe you will enjoy, just click the hyperlinks over[…]
Sonia Randhawa
[…]we like to honor a lot of other online web pages around the internet, even though they arent linked to us, by linking to them. Beneath are some webpages really worth checking out[…]
online slots
casino
Sonia Randhawa
[…]here are some links to web-sites that we link to for the reason that we consider they’re worth visiting[…]
empire casino online
hollywood casino online real money
Herbal incense
[…]very handful of internet sites that transpire to become detailed below, from our point of view are undoubtedly properly really worth checking out[…]
consultant seo
[…]very handful of internet websites that take place to be in depth below, from our point of view are undoubtedly effectively worth checking out[…]
payday loans online
personal loan
I found the best Vancouver mortgage broker.
Check out the best mortgage broker in Vancouver BC.
cash advance
loans for bad credit
beste casino pa nett
Choice linked Casino websites amidst voluminous tip offline slots louis theroux gambling in las vegas slots garden full golden parachute for contemporary member
فیلم ریختن آب کیر رو سینههای همسر جان
[…]the time to read or pay a visit to the content material or websites we’ve linked to beneath the[…]
slot madness
Model linked Casino web sites along substantial benefit highest paying online casino parx casino online betting minimum deposit betting sites classy hand-out for strange pro
viagra for sale
viagra 100mg
buy cialis
cialis internet
نيك امهات حقيقي
[…]the time to study or check out the subject material or web sites we have linked to below the[…]
Google
Very couple of internet websites that take place to become detailed below, from our point of view are undoubtedly effectively worth checking out.
big black cock enter’s rajapandi’s tender asshole
[…]Every once in a though we decide on blogs that we study. Listed below are the newest web-sites that we pick out […]
generic for cialis
20 cialis
I found the best Vancouver mortgage broker.
Check out the best mortgage broker in Vancouver BC.
CBD for sale
[…]very couple of internet sites that transpire to be comprehensive below, from our point of view are undoubtedly properly worth checking out[…]
Handlateknik
[…]we like to honor a lot of other internet sites on the web, even when they arent linked to us, by linking to them. Beneath are some webpages worth checking out[…]
20 cialis
cialis 5 mg
غرور
[…]Here is an excellent Weblog You may Find Fascinating that we Encourage You[…]
عزة وثقة
[…]Here is a superb Weblog You may Locate Interesting that we Encourage You[…]
الخيانة
[…]one of our visitors not too long ago recommended the following website[…]
خيال
[…]just beneath, are a lot of entirely not connected sites to ours, on the other hand, they’re surely worth going over[…]
Escort amsterdam
[…]please go to the web-sites we comply with, such as this a single, as it represents our picks from the web[…]
حزن و الم
[…]one of our guests not long ago suggested the following website[…]
5euros
[…]Sites of interest we have a link to[…]
Kratom near me
[…]please stop by the web pages we follow, such as this one, because it represents our picks from the web[…]
viagra 100mg
generic name for viagra
local guides
[…]although websites we backlink to beneath are considerably not associated to ours, we really feel they may be essentially worth a go through, so possess a look[…]
knowledge
[…]here are some links to internet sites that we link to simply because we assume they may be worth visiting[…]
https://royalcbd.com/terpenes/
[…]below you will obtain the link to some websites that we believe you need to visit[…]
RoyalCBD
[…]Wonderful story, reckoned we could combine several unrelated information, nonetheless really really worth taking a appear, whoa did one particular discover about Mid East has got much more problerms too […]
RoyalCBD.com
[…]we came across a cool website that you just may well delight in. Take a appear if you want[…]
RoyalCBD.com
[…]below youll uncover the link to some websites that we think you need to visit[…]
best time of day to take cbd oil
[…]Sites of interest we have a link to[…]
Royal CBD
[…]Here is a superb Weblog You may Obtain Intriguing that we Encourage You[…]
https://royalcbd.com/can-you-overdose-on-cbd/
[…]one of our guests lately encouraged the following website[…]
https://royalcbd.com/cbg-cbda-cbn-cbc-cbdv/
[…]usually posts some quite interesting stuff like this. If youre new to this site[…]
https://royalcbd.com/cbd-oil-without-thc/
[…]we prefer to honor several other world wide web internet sites on the web, even when they arent linked to us, by linking to them. Underneath are some webpages worth checking out[…]
RoyalCBD.com
[…]below you will find the link to some web sites that we assume it is best to visit[…]
https://royalcbd.com/cbd-dosage-for-dogs
[…]one of our guests recently advised the following website[…]
RoyalCBD
[…]please visit the web sites we comply with, which includes this one, as it represents our picks from the web[…]
RoyalCBD.com
[…]the time to read or take a look at the material or web sites we’ve linked to below the[…]
Royal CBD
[…]The facts mentioned inside the post are several of the most beneficial offered […]
cbd washington dc
[…]below youll obtain the link to some web-sites that we consider you’ll want to visit[…]
casino gambling
play online casino real money
cbd oil virginia
[…]Here are some of the web pages we advise for our visitors[…]
cbd vermont
[…]just beneath, are numerous totally not connected websites to ours, even so, they may be certainly worth going over[…]
RoyalCBD
[…]just beneath, are quite a few entirely not related sites to ours, nonetheless, they may be certainly worth going over[…]
washington state
[…]just beneath, are numerous entirely not connected web-sites to ours, even so, they may be surely really worth going over[…]
Royal CBD
[…]one of our visitors recently advised the following website[…]
cbd oil north dakota
[…]very handful of sites that come about to become comprehensive beneath, from our point of view are undoubtedly effectively worth checking out[…]
tennessee
[…]one of our guests recently advised the following website[…]
texas
[…]usually posts some really fascinating stuff like this. If you are new to this site[…]
oregon cbd
[…]one of our visitors a short while ago proposed the following website[…]
RoyalCBD
[…]we came across a cool web site that you simply may get pleasure from. Take a look in case you want[…]
RoyalCBD
[…]one of our guests just lately encouraged the following website[…]
Royal CBD
[…]one of our guests a short while ago proposed the following website[…]
https://royalcbd.com/new-york/
[…]that will be the finish of this write-up. Right here you will find some sites that we assume you will enjoy, just click the links over[…]
RoyalCBD.com
[…]just beneath, are numerous totally not related web pages to ours, having said that, they’re certainly really worth going over[…]
RoyalCBD.com
[…]that will be the finish of this report. Right here you will obtain some web-sites that we believe you will enjoy, just click the hyperlinks over[…]
Royal CBD
[…]Sites of interest we have a link to[…]
cbd nevada
[…]we came across a cool web page which you might enjoy. Take a appear in the event you want[…]
is cbd legal in montana
[…]check beneath, are some absolutely unrelated websites to ours, however, they are most trustworthy sources that we use[…]
cbd oil mississippi
[…]here are some links to sites that we link to since we believe they are worth visiting[…]
cbd missouri
[…]check below, are some completely unrelated internet sites to ours, even so, they’re most trustworthy sources that we use[…]
https://royalcbd.com/minnesota/
[…]just beneath, are quite a few totally not associated web sites to ours, having said that, they may be surely really worth going over[…]
https://royalcbd.com/michigan/
[…]here are some hyperlinks to web sites that we link to mainly because we feel they are really worth visiting[…]
is cbd legal in maryland
[…]Here are a number of the web sites we advocate for our visitors[…]
massachusetts cbd
[…]Sites of interest we’ve a link to[…]
cbd oil maine
[…]please check out the sites we follow, like this one particular, because it represents our picks in the web[…]
https://royalcbd.com/kentucky/
[…]please visit the internet sites we stick to, including this a single, because it represents our picks in the web[…]
is cbd legal in illinois
[…]we came across a cool web-site that you could possibly take pleasure in. Take a appear for those who want[…]
cbd iowa
[…]we like to honor lots of other web web pages on the internet, even when they arent linked to us, by linking to them. Beneath are some webpages really worth checking out[…]
cbd oil florida
[…]Here is a good Weblog You might Discover Exciting that we Encourage You[…]
cbd oil georgia
[…]Wonderful story, reckoned we could combine a few unrelated data, nonetheless genuinely worth taking a appear, whoa did one particular find out about Mid East has got extra problerms also […]
connecticut
[…]here are some links to sites that we link to because we assume they’re really worth visiting[…]
arkansas cbd
[…]we came across a cool site that you may possibly get pleasure from. Take a appear for those who want[…]
RoyalCBD.com
[…]Here are a few of the web sites we advocate for our visitors[…]
cbd colorado
[…]although web-sites we backlink to beneath are considerably not related to ours, we really feel they may be truly really worth a go through, so possess a look[…]
RoyalCBD
[…]that is the end of this article. Right here youll obtain some web sites that we think you will value, just click the hyperlinks over[…]
Royal CBD
[…]check beneath, are some absolutely unrelated web-sites to ours, nonetheless, they’re most trustworthy sources that we use[…]
Comments are closed.