Website Design

Create an SEO Scrap File – For Building Backlinks (Part 4 in this Series)

Sam Natello - July 23, 2018

Building high-quality backlinks for SEO Building high-quality backlinks for SEO

Create an SEO Scrap File – For Building Backlinks

I’m going to come clean.  I skipped a step.  I did it intentionally because this is a fairly “dry” topic as it relates to backlink building and SEO.  Heck, many people probably feel that SEO is a fairly “dry” topic itself.  So this is the driest part of a dry topic.  Eesh.  How’s that for an intro designed to pull you in?  My content writing mentors would be dying right now!

Anyway, before you begin the backlink building, SEO campaign, you should create a Scrap File (to be defined later in the article).  This is particularly true if you are a website design agency or a digital marketing agency and you may be working on multiple campaigns or multiple clients simultaneously.  The SEO Scrap File will save you tons of time, effort, and wasted motion.

 

What is an SEO Scrap File?

In our world, a scrap file is a Google doc that contains little helpful “scraps” of information that we can easily copy and paste as we need it.  In this scrap file, we will have all the text information that we will be using over and over again across a large number of websites and online directories to create backlinks and business profiles to each of our client’s websites.  The concept is: gather it and/or create it once, in advance, put it all in one convenient place … so you can copy/paste it many times.

 

What Information Goes in My SEO Scrap File?

Generally speaking your SEO scrap file will contain the following pieces of information about the business and/or their website:

  1. The Business Name
  2. A TITLE (this is your exact SEO phrase you wish to rank for)  For example:  New Jersey Website Design Agency
  3. The URL of their website (the home page)
  4. The business location information (address, city, state, zip)
  5. The business contact information (phone, email)
  6. A short blurb (250 words or less) describing the business.
  7. A company logo ( a square version and a normal landscape version)
  8. Direct links to all other important SEO terms / landing pages.  For example:  It is important to my company to rank well for South Jersey Website Design  – so we created a landing page here:  https://dotcomglobalmedia.com/nj/web-design/south-jersey-nj-website-design that points directly to that page.  If you have dozens of these sorts of pages made, it is very helpful to have all of these pages listed in the Scrap File so you can easily copy and paste this information.

Trust me, the more time you take to make this SEO Scrap File, the more time you will save in the long run because you will use this information over and over again across many websites and online web directories.

 

An Actual Example of an SEO  Scrap File

As I have been doing for this entire series, I will show you some of the information from an actual  SEO Scrap File.  This also serves our purposes, because we are building important backlinks to some of our client sites as we are sharing our SEO tips with you.  In the following example, this is the actual scrap file we use to copy/paste from as we drop information into websites and directories across the web – for the AUTHORITY WEBSITE we are creating for the Active Yards fence dealers we are working with.

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U.S. Fence Company Directory
http://fencecompanydirectory.us/
87 West Laurel Drive, Somers Point, NJ 08244
info@fencecompanydirectory.us

The Blurb:
The U.S. Fence Company Directory is not affiliated with any fence companies. We are a fencing industry advocacy group determined to improve the quality of the fencing industry by connecting homeowners and business owners with high-quality fencing contractors nationwide.

In addition to providing direct links to the top fence companies in each state, we also provide access to information and articles helpful to your fence project.

SEO Links:
Aluminum Fence
Vinyl Fence
Georgia Fence Companies
Indiana Fence Companies
Massachusetts Fence Companies
New Hampshire Fence Companies
New Jersey Fence Companies
Ohio Fence Companies
Pennsylvania Fence Companies

U.S. Fence Company Directory logo

The U.S. Fence Company Directory logo

 

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Conclussion

Building backlinks for SEO is a very repetitive process.  Whether you are working on 1 website or a large number of websites like we do at DotCom, it is better to put all the information together on the front end in the SEO Scrap File than to constantly be jumping all over the place to find the information or to type it all over and over again.

In our next article, we will look at just how repetitive it actually can get as we do a deep dive into creating actual backlinks by creating profiles on high-authority websites.

Sam Natello is the founder and top dog at DotCom Global Media. Sam is expert digital strategist who has worked with some of the top brands in the world. In addition to running one of the premier website design and digital marketing agencies in the U.S., Sam also serves on the board of directors for multiple high-performing companies, is an author, and has spoken at business conferences across the United States. Read his inspirational story "From Homeless to CEO." Feel free to send a message to Sam with any questions or comments.